Manager, Brand and Digital Partnerships

Roles & Responsibilities

• Serve as the primary marketing activation lead for Atlanta Falcons sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication related to sponsored marketing initiatives.
• Maintain project accountability and activation management through Monday.com.
• Collaborate with Corporate Partnerships, Marketing, Digital, Creative, Community Relations, and external partners to successfully execute sponsor-supported campaigns.
• Partner with Digital and Marketing teams to review, align, and approve sponsorship concepts against platform strategy, audience expectations, content standards, and executional feasibility.
• Work with Director of Partnership Marketing in all aspects of season preparation, maintaining continuous alignment on partnership priorities.
• Identify opportunities to create new sponsorable digital, social, and marketing platforms that generate incremental partnership revenue.
• Participate in partner ideation and sales support discussions to help develop marketable sponsorship concepts and programs.
• Track, measure, and communicate the performance of sponsored content and marketing initiatives through comprehensive reporting and partner recaps.
• Leverage performance insights and fan engagement data to inform future sponsorship opportunities and optimization strategies.
• Support the integration of sponsored community relations initiatives.

Qualifications / Educational Requirements

• Four-year degree.
• Minimum 5-7 years of experience in partnership marketing, sponsorship strategy, digital marketing, social media, content marketing, or a related field.
• Experience managing sponsor-supported marketing campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights into actionable recommendations.
• Demonstrated experience working within a cross-functional marketing organization.
• Experience with professional or collegiate sports is strongly preferred.
• Strong understanding of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with project management software such as Monday.com preferred.

Required Skills

• Strong understanding of digital marketing, social media, content strategy, and sponsorship integration.
• Ability to develop and execute sponsor-supported marketing initiatives across multiple platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to identify and develop new sponsorship opportunities within existing marketing platforms.
• Experience measuring content performance and communicating results through reporting and recaps.
• Ability to collaborate effectively across Marketing, Corporate Partnerships, Creative, and Community Relations teams.
• Strong communication, presentation, and stakeholder management skills.
• Ability to evaluate sponsorship concepts for strategic alignment, audience fit, and executional feasibility.
• Strong analytical mindset with experience utilizing performance data to drive decision-making.
• Ability to work in a fast-paced environment and manage projects from concept through execution.