Manager Product Owner Salesforce Marketing Cloud

Position Responsibilities

• Serve as the key stakeholder and expert on Marketing Cloud, aligning it with the company's go-to-market strategy and growth objectives.
• Engage with marketing, sales, cross-functional, technical teams, and cross-cloud owners to gather in-depth requirements, translating them into platform features and functionality.
• Maintain and prioritize the product backlog, ensuring tasks and features align with the company's marketing strategy and objectives.
• Regularly update relevant stakeholders on platform developments, new features, and ongoing projects.
• Ensure Marketing Cloud is tailored to the specific needs of the marketing team, including journeys, campaigns, lead management, tailored communications, segmentation, AI and Agentic features.
• Ensure that Marketing Cloud is seamlessly integrated with other enterprise tools, platforms, and systems to provide a holistic customer view.
• Oversee data quality and accuracy, ensuring that customer information and interaction history are up-to-date and accessible. Actively participate in Data360 governance.
• Provide input to training and communications content for organizational change management and support training sessions/resources for end-users to ensure they can become proficient with and can utilize its full capabilities.
• Regularly assess customer service metrics and generate reports to provide insights and recommendations for improved strategies.
• Keep abreast of Salesforce Marketing Cloud updates and industry best practices to maintain a cutting-edge customer service platform.

Requirements

• Deep understanding of Marketing Cloud and Marketing Next features and best practices.
• Strong ability to bridge the gap between technical and non-technical stakeholders.
• Excellent communication and stakeholder management abilities.
• Knowledge of Agile methodologies and processes.
• Knowledge of the Salesforce platform, including both classic and lightning versions.
• Experience with Salesforce administration, customization and configurations and/or product management including defining roadmaps and owning product lifecycle and/or leadership positions leading cross functional teams.
• Bachelor's degree in Marketing, Business, Information Technology, or related field. Salesforce Service Cloud certification is a significant advantage.

Nature & Scope

• Ensures work is aligned with the Salesforce Platform Director’s expectations, goals, and vision.
• Accountable for implementation of policies, processes, and procedures for short-term results.
• Guided by policies, procedures and business plan; receives guidance from Senior Manager/Director.
• Provides guidance and training to subordinates.
• Has authority to hire, recommend pay, establish performance and recommend for termination.
• Level of signing authority established by company policy/guidelines.

Knowledge & Skills

• Deep understanding of Marketing Cloud and Marketing Next features and best practices.
• Strong ability to bridge the gap between technical and non-technical stakeholders.
• Excellent communication and stakeholder management abilities.
• Knowledge of Agile methodologies and processes.
• Knowledge of the Salesforce platform, including both classic and lightning versions.
• Experience with Salesforce administration, customization and configurations and/or product management including defining roadmaps and owning product lifecycle and/or leadership positions leading cross functional teams.
• Bachelor's degree in Marketing, Business, Information Technology, or related field. Salesforce Service Cloud certification is a significant advantage.

People Management

Yes

Physical Requirements / Work Environment

Must be able to perform essential responsibilities with or without reasonable accommodations. 25% travel for training or conferences.

The Company

The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.