Manager, Digital Marketing (Salesforce Marketing Cloud)

Key Responsibilities

• Lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth.
• Serve as the primary hands-on technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot), ensuring full utilization of platform capabilities.
• Architect and implement complex customer journeys and automation workflows using Journey Builder, Automation Studio, and Engagement Studio.
• Think both creatively and technically, with a cross-marketing channel, integrated marketing mindset.
• Manage cross channel, cross tactic, campaigns facilitated by audience triggers and segment bucketing to deploy the right messages and tactics to the right audiences at the right times.
• Manage email marketing strategies, including segmentation, personalization, A/B testing, and deliverability optimization.
• Collaborate with sales, merchandising, and creative teams to align digital campaigns with business objectives and product initiatives.
• Build dashboards and analyze campaign performance using Salesforce reporting, Google Analytics, and other tools to provide actionable insights and ROI reporting to leadership.
• Maintain data hygiene and health within Salesforce marketing automation platforms, ensuring seamless integration with Salesforce CRM.
• Stay current with digital marketing trends and Salesforce platform updates to continuously innovate and improve marketing efficiency.

Competencies and skills

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• 5–8 years of experience in digital marketing with a focus on marketing automation and CRM.
• Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
• Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Account Engage (Pardot), including scoring/grading models, engagement studios, and connector management.
• Technical knowledge of SQL, HTML, CSS, and AMPscript for email customization and dynamic content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills and the ability to manage multiple campaigns simultaneously.
• Experience in B2B marketing, preferably in industrial, manufacturing, or distribution sectors.
• Strong written and verbal communication abilities.

Pay

The pay range for this position will be $115,000 to $130,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.