Manager, Product - Digital

This is a fully remote job.

About the role

The organization operates in the financial services sector, focusing on digital acquisition and conversion through its online platform. It addresses the challenge of converting digital visitors into engaged and qualified prospects by guiding them to discover financial services, understand available support, and connect with appropriate financial advisors or offers. The organization emphasizes optimizing the digital prospect journey to support business growth.

The Manager, Product - Digital is responsible for leading the digital acquisition and conversion experience across the organization's website. This role focuses on enhancing the prospect journey from initial entry to engagement and qualification, ultimately driving high-quality leads and business growth. The position involves shaping product strategy, optimizing digital experiences, and collaborating with cross-functional teams to deliver measurable improvements.

Responsibilities

• Develop and manage long-term product roadmaps aligned with business strategies.
• Lead collaboration to prioritize product releases and manage multiple products.
• Resolve conflicts constructively within teams.
• Ensure product teams understand and align with business outcomes.
• Identify and track key performance metrics to monitor product health and improvements.
• Facilitate coaching and communication to address performance gaps.
• Prioritize roadmap outcomes within capacity constraints to maximize customer value.
• Engage regularly with customers to gather insights and refine product hypotheses.
• Collaborate across teams to develop and implement operational plans.
• Research industry best practices to enhance product effectiveness.
• Maintain advanced knowledge of the business and product management principles.
• Recruit, develop, and lead a high-performing product team.
• Promote a culture of accountability, operational excellence, and partnership.
• Model leadership competencies and support continuous improvement and employee engagement.

Requirements

• Proven experience leading high-traffic consumer digital products, acquisition funnels, or website optimization.
• Experience in managing and developing Product Owners.
• Strong analytical skills using customer behavior data, funnel analytics, experimentation, and SEO/SEM insights.
• Demonstrated success in driving measurable digital growth outcomes such as visitor-to-lead conversion and qualified lead generation.
• Ability to make product decisions based on quantitative data, customer insights, experimentation, and business strategy.
• Experience building and optimizing consumer-facing digital experiences where acquisition and trust are critical.
• Experience in financial services is helpful but not required.
• Ability to lead product teams and manage both products and people.
• Direct supervision experience for 1 to 4 product owners.