Manager, PPC Marketing (Bangkok-based, relocation provided)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda makes it easier for everyone to explore the world. Today, Agoda is part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries working together in offices around the globe. Every day, Agoda connects people to destinations and experiences with great deals across millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology are at the heart of Agoda’s culture, fueling curiosity and innovation.

Summary

In the online travel industry, with fast-changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers choose Agoda because they are confident they can find the best hotels at the best price. Success is achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach that accounts for reactions from other players—customers, hotels, competitors, and regulatory bodies. Agoda is looking for a senior leader to craft and execute the company’s global marketing strategy using a wide range of tactics and tools, from price display to machine learning algorithms. This role involves close coordination with senior management, marketing and product teams, and managing and expanding a team of talented pricing campaign managers and analysts.

Responsibilities

• Develop and refine PPC strategy in line with overall business goals and market trends.
• Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
• Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
• Mentor, train, and develop team members to build skills and support career growth.
• Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
• Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.

Requirements

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advanced proficiency in SQL.
• Experience in the online travel or e-commerce industry is a plus.
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
• Exposure to product development, technology, or working with IT teams is an advantage.