Manager, PPC Marketing (Bangkok-based, relocation provided)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, the company is now part of Booking Holdings [NASDAQ: BKNG]. With a diverse team of over 7,000 people from 90 countries, Agoda connects travelers to destinations and experiences via great deals across millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are central to Agoda’s culture, driving curiosity and innovation every day.

Summary

In the fast-changing online travel industry, offering the best price yields disproportionate gains. Travelers choose Agoda because they are confident they can find the best hotels at the best price. Success requires combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach that accounts for reactions from customers, hotels, competitors, and regulatory bodies. We are seeking a senior leader to craft Agoda’s global marketing strategy and execute it using a wide range of tactics and tools—from price display to machine learning algorithms. You will coordinate closely with Agoda’s senior management, marketing, and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.

Responsibilities

• Develop and refine PPC strategy in line with overall business goals and market trends.
• Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
• Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
• Mentor, train, and develop team members to build skills and support career growth.
• Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
• Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.

Requirements

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advanced proficiency in SQL.
• Experience in the online travel or e-commerce industry is a plus.
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
• Exposure to product development, technology, or working with IT teams is an advantage.