Manager, Paid Social (Financial Services Client)

About the Role

The Manager, Paid Social is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.

Responsibilities

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into social platforms
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Requirements

• 3+ years of paid social media experience, ideally in an agency environment
• Mastery of social platforms
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Proven leadership ability
• Demonstrates initiative/”hunger”
• Collaborative approach/attitude

Preferred Qualifications

• Certifications in social platforms (Twitter Flight School (X), Facebook Blueprint) highly preferred
• Experience in social SAS preferred - i.e. 4C

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage
• Dental and vision
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.