Manager, Paid Social

About the role

The Manager, Paid Social serves as the day-to-day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate high-level marketing goals and media objectives into impactful, performance-driven paid media campaigns across social platforms.

Responsibilities

• Direct and manage the day-to-day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post-buy recaps
• Partner cross-functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
• Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
• Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
• Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
• Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client-ready recommendations
• Champion strong communication and collaboration within the paid social team and across the broader agency
• Actively participate in and lead knowledge-sharing sessions, contributing learnings, new approaches, and optimization strategies
• Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
• Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices
• Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations
• Lead regular performance reviews and check-ins, tracking results against KPIs and identifying opportunities for improvement
• Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities
• Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next-step recommendations
• Develop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadership

Qualifications

• Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field
• 3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization
• 1+ years of hands-on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API-based and/or self-serve tools strongly preferred
• Solid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurement
• Strong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations
• Demonstrated organizational, problem-solving, and communication skills, with the ability to manage multiple workstreams in a fast-paced environment
• Prior people management or leadership experience preferred, including coaching, mentoring, or project oversight
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Resourceful, curious, and self-motivated, with the ability to work independently while also thriving in a highly collaborative team environment