Manager, Paid Social

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients' creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

About the role

This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Responsibilities

• Be the day-to-day steward of social media campaign development, activation, and innovation.
• Work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks.
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps.
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
• Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
• Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this fast-growing media channel.

Requirements

• 5-7 years of experience managing Search, Display, Video, Social, and/or Mobile Programmatic Media Buying with previous leadership/management experience.
• 5+ years working with Facebook, Twitter, Snapchat, Pinterest, Reddit, and TikTok ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time Off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.