Manager, Paid Social

About the role

This role is responsible for the implementation and execution of paid social campaigns across Meta, among other platforms. You will maintain, develop, and exceed performance targets for the brand, and be charged with gathering data from social platforms and distilling it into actionable insights. This role is client-facing, will involve strategic planning and executional leadership, own full-funnel projects, steward paid social budgets, and manage an associate.

Responsibilities

• Manage full-funnel projects from start to finish, while coming up with creative ways to advance the brand through paid social
• Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
• Oversee large paid social budgets through daily pacing reports and campaign optimizations
• Facilitate meetings, communicate with vendors, and participate in QBRs as needed
• Drive effective client services and client relationships through accurate and timely communication
• Develop and maintain relationships with clients, internal stakeholders, and key paid social partners to nurture performance growth
• Review and manage client data to ensure optimal performance on all campaigns
• Provide day to day implementation, optimization and execution of client campaigns through direct input and supervising junior staff
• Liaise with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
• Interpret performance reports to provide actionable insights and analysis to meet campaign objectives
• Coach and develop junior staff by supervising and providing QA on their projects and day to day activities
• Plan paid social campaigns via regular tactical recommendations for clients that include strategic social media investment across partners
• Work with platform partners to facilitate media plan proposals, campaign measurement, and custom media activations
• Maintain brand safety, suitability, and viewability metrics across all activations

Qualifications

• 3-4 years’ experience working in Ads Manager in several social channels such as, Meta, LinkedIn, Reddit Snapchat, Tik Tok, Twitter, Pinterest etc.
• Experience working at an advertising or digital marketing agency
• 2+ years experience setting up and tracking paid social campaigns from start to completion
• Solid understanding of media technologies and emerging trends
• Excellent communication and presentation skills including written and verbal
• Strong analytical skills. Must be able to gather, analyze, summarize, and present data
• Excellent knowledge of the digital media landscape for both branding and direct response campaigns
• Experience working with influencers, creator/content partners
• Advanced experience with Microsoft Excel (VLOOKUP’s, Pivot Tables)
• Detailed knowledge of paid social marketing techniques and platform buying tools
• Able to manipulate, analyze and interpret large quantities of data
• Eager and willing to learn, with exemplary attention to detail, with advanced experience in reporting and campaign builds
• Additional Information: At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.