Manager, Paid Search (SEM)

About the Role

The Paid Search Manager is responsible for the day-to-day stewardship of search media for assigned brands, leading search campaign development, activation, and innovation. This role applies search expertise to deliver against client goals and works closely with the Associate Director to develop and communicate search strategy while owning tactical execution. Additionally, the Paid Search Manager manages the Paid Search Analyst, ensuring timely project delivery and career development.

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather research and data to formulate tactical plan development and recommendations for client delivery.
• Lead client relationships with day-to-day contact and partner agencies, ensuring seamless communication.
• Provide direction to the Search Analyst to conduct and analyze keyword and audience research for new campaigns.
• QA and oversee trafficking of approved plans into search platforms.
• Oversee all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Manage the Search Analyst’s oversight of campaign budgets, pacing, and bid adjustments.
• Develop and recommend optimizations and/or testing plans.
• Pull data and research components for new business pitches.
• Contribute to the development of agency-level POVs on industry trends.
• Customize agency POVs for individual clients.

Requirements

• 3-5+ years of paid search experience, ideally in an agency environment.
• Mastery of search platforms (e.g., Google Ads, Microsoft Ads).
• Mastery of tools for reporting, analytics, and competitive analysis.
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
• Proven leadership ability and excellent written, verbal, and interpersonal communication skills.
• Strong presentation, critical thinking, and problem-solving skills.
• Excellent project management and organizational skills, with the ability to work on multiple projects under tight deadlines.
• Demonstrates initiative and a collaborative approach.
• Certifications in search platforms (Google Ads, Microsoft Ads) are a plus.
• Experience with SA360 (preferred) or Kenshoo is a plus.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $75,050.00 - USD $120,159.00/Annually.