Manager of Strategic Marketing & Broker Development (@properties)
Position Summary
Supporting @properties, the Strategic Marketing & Agent Development Manager is a dynamic, multi-facted role within the Coaching & Training Team designed to drive growth, brand consistency, and agent success. Serving as a brand ambassador, this individual will proactively support and manage a portfolio of real estate agents, ensuring they are fully integrated into the company culture and maximizing available tools.
Key Responsibilities
Marketing & Tech Strategy and Planning
- Strong command of tech platform and teaching agents how to adopt tools and best practices to grow their business
- Utilizes various marketing channels, such as digital marketing, content marketing, email marketing, and social media to generate leads and increase brand awareness for agents
- Collaborates with the design team to create compelling marketing collateral and ensure brand consistency
- Evaluates and optimizes marketing activities to maximize efficiency and effectiveness within budgetary parameters
- Identifies and leverages emerging marketing trends and tools to continually enhance agent visibility and lead generation capabilities
Education and Development
- Contributes to dynamic learning presentations for groups of agents
- Creates opportunities for agents to expand their professional network and education through in-office workshops & virtual seminars
- Designs easy-to-follow user guides, video tutorials, and resource kits that empower agents to master the tech platform
Communication
- Manages a portfolio of top producing agents with monthly proactive outreach
- Provides a clear channel of communication with designated managing brokers regarding agent support
- Fosters a culture of collaboration and innovation and encourages the team to share ideas, best practices and feedback
- Be an @ambassador, representing the @culture, brand and high level of service
- Attends and promotes company events
Qualifications and Skills
- Bachelor’s degree in Business, Marketing or related field, or equivalent experience
- 3+ years of real estate industry experience preferred
- Proficiency with Microsoft Office, Google Workspace, CRM and other sales tools
- Strong communication skills, ability to organize and prioritize, ability to work in a flexible and fast-paced environment, positive attitude with exceptional customer service skills, collaborative mindset
Compensation
The salary pay range for this position is $70,000-$90,000; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.
Perks
- Participation in our incentive programs (which may include eligible cash, equity, or commissions)
- Paid vacation, holidays, sick time, parental leave, and recharge leave
- Medical, tele-health, dental and vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life and disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance
Notice for California Applicants
Los Angeles County Fair Chance Notice