Manager of Marketing and Communications
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate like EEO, application instructions, etc.
We need to parse the posting.
Sections present:
- About APR (description of school) – could be "About the role"? Actually "About The Position" is a section. Also there is "About APR" describing school. The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have headings like "About the role" (maybe combine About APR and About The Position?). The posting includes "About APR" and "About The Position". We could treat "About the role" as the description of the position (the About The Position paragraph). The school description maybe not needed? But we need to preserve ALL substantive information. The school description is substantive about the organization; maybe we can include it under a heading like "About the organization"? But not in allowed list. The allowed list is examples; we can use those headings but not required to limit to them? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings where appropriate. Probably we should include "About the role" (the description of the position) and maybe "About APR" could be considered part of "About the role"? Might be okay to include as a paragraph under that heading.
Responsibilities: clearly present.
Requirements: The Ideal Candidate section lists experience etc. Could be considered Requirements.
Qualifications: maybe Bachelor's degree preferred etc.
Skills: maybe list of skills like writing, vendor management, etc.
Benefits: The posting mentions "benefits-eligible position" and "Competitive salary commensurate with experience". Benefits not detailed; we have only "benefits-eligible". That's vague; we should not create Benefits section unless posting actually states them. It says "benefits-eligible position" but no specifics. According to rule: never create Benefits section unless posting actually states them. It does state benefits-eligible, but not details. Might be considered stating benefits exist, but not specifics. The rule says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state benefits-eligible, so we could include Benefits section with that statement. However also says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). For Benefits, we have only "benefits-eligible position" which is not filler; it's a statement. So we can include Benefits section with that sentence.
Pay: posting says "Competitive salary commensurate with experience". That's filler? It's vague but it's stating something. The rule says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). So "Competitive salary commensurate with experience" is considered filler/placeholder? It includes the phrase "commensurate with experience". The rule says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", ...). So we should NOT create a Pay section because it would be filler. So we omit Pay.
Schedule: posting says "Work hours: Monday–Friday, 8:00 AM – 4:00 PM". That's specific, so we can include Schedule section.
Now we need to decide headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Schedule.
We need to ensure we don't repeat job title. We'll not include any heading like "Job ID". We'll fold minor metadata into short p or drop.
We need to preserve all substantive information: school description, position description, responsibilities, ideal candidate experience, qualifications (Bachelor's degree preferred), skills (writing, vendor management, social media, etc.), benefits-eligible, schedule.
We need to use - for any list of duties/requirements/benefits. So for Responsibilities we should make a list. For Requirements maybe list. For Skills maybe list. For Benefits maybe list (just one item). For Schedule maybe just a paragraph.
We need to use
for prose.
Let's extract content.
About APR: paragraph(s) describing school. We'll combine into a paragraph under About the role heading? Or maybe we create a separate heading "About the organization"? Not allowed. But we can include under About the role as prose.
About The Position: paragraph describing role. We'll also include under About the role.
Thus About the role heading will contain two paragraphs: school description and position description.
Responsibilities: list of duties from "Primary Responsibilities" and sub-bullets. We'll extract each bullet as list item.
Let's list responsibilities:
- Build an annual campaign plan designed to increase awareness of APR among Boston families and generate prospective-family interest
- Define target audiences, priority neighborhoods, campaign channels, timing, and investment strategy
- Translate APR's academic programs and student opportunities into clear, compelling messages for families
- Develop cohesive campaign concepts that carry consistently across multiple channels
- Lead development of campaign messaging, copy, visual identity, and creative assets
- Ensure consistent messaging and branding across advertising, digital, print, community outreach, and other channels
- Manage the enrollment marketing calendar from planning through launch and ongoing execution
- Coordinate with APR teams to gather content, materials, and approvals needed to execute marketing campaigns
- Support in moving families through enrollment funnel from awareness of APR, to application, accepting an offer, completing registration, and ultimately enrolling at the school. This could include, but is not limited to, supporting Director of Enrollment and Family Engagement with family outreach and tours, and student onboarding
- Partner with the Director of Enrollment and Family Engagement to support families from initial awareness of APR through application, offer acceptance, registration, and enrollment, including family outreach, tours, and new student onboarding
- Talent Marketing: Support the development of APR's employer brand, ensuring external communications reflect APR as a destination employer for mission-driven educators and staff
- Collaborate with the CHCO to develop recruitment marketing materials and campaigns
- Manage APR's presence across job boards and recruitment platforms including LinkedIn, Indeed, EdJobs, and others, ensuring postings are current, compelling, and consistent with APR's employer brand
- Ensure the careers page and social media consistently reflect APR's culture, values, and professional growth opportunities
- Participate in phone screens and interviews as a culture and brand ambassador
- Paid Media and Vendor Management: Develop and manage APR's paid media strategy, identifying the appropriate mix of digital, social, transit, out-of-home, radio, direct mail, print, and other advertising channels
- Coordinate advertising placement and purchasing
- Manage relationships with media outlets and advertising vendors
- Coordinate production of print materials, digital assets, photography, and video
- Manage external designers, photographers, videographers, agencies, or other creative vendors as needed
- Monitor campaign performance and shift investments based on results
- Identify and test new channels for reaching Boston families
- Prospective Family Engagement: Create simple, accessible mechanisms for prospective families to express interest
- Partner with APR staff to create a seamless handoff of prospective-family leads to the enrollment team
- Identify opportunities for community advertising, outreach, partnerships, and physical presence
- Website and Social Media: Establish the vision for and own the curation of the APR website, ensuring it is current, compelling, and aligned with enrollment and brand goals
- Develop and manage APR's social media presence across relevant platforms, maintaining a consistent voice and cadence
- Produce and publish digital content that reflects APR's mission, community, and student experience
- Manage APR's LinkedIn presence as both a community-facing and talent-facing channel
- APR Events: Collaborate with the Director of Enrollment and Family Engagement to plan and execute APR's signature community and enrollment events, including open houses, prospective family information sessions, and school tours
- Partner with school leadership, enrollment, and operations teams to align event programming with APR's brand, mission, and enrollment goals
- Create and manage event marketing and outreach strategies to drive attendance and awareness across target audiences
- Oversee production of event materials including signage, programs, digital assets, and promotional content
- Capture and leverage event content for social media, website, and ongoing marketing use
- Track event attendance, lead generation, and outcomes; use data to inform future event strategy
- Living Our Values: Embody APR's belief that all students can achieve their full intellectual and social potential
- Actively collaborate and communicate across teams to advance APR's mission
- Commit to continual personal and organizational growth
- Embrace diversity and the goals of equity and inclusion
That's a lot; we can keep them as list items.
Requirements/Ideal Candidate: The Ideal Candidate Has bullet list:
- 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus
- Demonstrated success developing and executing multi-channel marketing or communications campaigns
- Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences
- Experience managing vendors, agencies, and external partners
- Familiarity with paid media strategy and digital advertising platforms
- Experience managing social media and digital platforms including LinkedIn
- Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines
- A collaborative, mission-driven approach and genuine commitment to APR's students and community
- Bachelor's degree preferred
We could split into Requirements (experience) and Qualifications (education) and Skills (specific abilities). But we have headings for Requirements, Qualifications, Skills. Let's allocate:
Requirements: maybe the experience items (3-5 years, demonstrated success, experience managing vendors, familiarity with paid media, experience managing social media, exceptional organizational skills, collaborative mission-driven approach). Could also include the "nonprofit or education experience a plus" as requirement.
Qualifications: Bachelor's degree preferred.
Skills: Strong writing, editing, storytelling; ability to tailor messages; maybe also "exceptional organizational skills" but that's already in requirements. We'll decide.
Better: Requirements: experience items. Qualifications: Bachelor's degree preferred. Skills: writing/editing/storytelling, ability to tailor messages, vendor management, paid media familiarity, social media management, organizational skills, collaborative mission-driven approach.
But we must not invent content; we just need to place existing content appropriately.
We'll create:
About the role
APR description...
About The Position...
Responsibilities
- ... each responsibility as li
Requirements
- 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus
- Demonstrated success developing and executing multi-channel marketing or communications campaigns
- Experience managing vendors, agencies, and external partners
- Familiarity with paid media strategy and digital advertising platforms
- Experience managing social media and digital platforms including LinkedIn
- Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines
- A collaborative, mission-driven approach and genuine commitment to APR's students and community
Qualifications
- Bachelor's degree preferred
Skills
- Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences
But we might also include other skills like "Ability to tailor messages for diverse audiences
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings where appropriate. Probably we should include "About the role" (the description of the position) and maybe "About APR" could be considered part of "About the role"? Might be okay to include as a paragraph under that heading.
Responsibilities: clearly present.
Requirements: The Ideal Candidate section lists experience etc. Could be considered Requirements.
Qualifications: maybe Bachelor's degree preferred etc.
Skills: maybe list of skills like writing, vendor management, etc.
Benefits: The posting mentions "benefits-eligible position" and "Competitive salary commensurate with experience". Benefits not detailed; we have only "benefits-eligible". That's vague; we should not create Benefits section unless posting actually states them. It says "benefits-eligible position" but no specifics. According to rule: never create Benefits section unless posting actually states them. It does state benefits-eligible, but not details. Might be considered stating benefits exist, but not specifics. The rule says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state benefits-eligible, so we could include Benefits section with that statement. However also says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). For Benefits, we have only "benefits-eligible position" which is not filler; it's a statement. So we can include Benefits section with that sentence.
Pay: posting says "Competitive salary commensurate with experience". That's filler? It's vague but it's stating something. The rule says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). So "Competitive salary commensurate with experience" is considered filler/placeholder? It includes the phrase "commensurate with experience". The rule says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", ...). So we should NOT create a Pay section because it would be filler. So we omit Pay.
Schedule: posting says "Work hours: Monday–Friday, 8:00 AM – 4:00 PM". That's specific, so we can include Schedule section.
Now we need to decide headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Schedule.
We need to ensure we don't repeat job title. We'll not include any heading like "Job ID". We'll fold minor metadata into short p or drop.
We need to preserve all substantive information: school description, position description, responsibilities, ideal candidate experience, qualifications (Bachelor's degree preferred), skills (writing, vendor management, social media, etc.), benefits-eligible, schedule.
We need to use - for any list of duties/requirements/benefits. So for Responsibilities we should make a list. For Requirements maybe list. For Skills maybe list. For Benefits maybe list (just one item). For Schedule maybe just a paragraph.
We need to use
for prose.
Let's extract content.
About APR: paragraph(s) describing school. We'll combine into a paragraph under About the role heading? Or maybe we create a separate heading "About the organization"? Not allowed. But we can include under About the role as prose.
About The Position: paragraph describing role. We'll also include under About the role.
Thus About the role heading will contain two paragraphs: school description and position description.
Responsibilities: list of duties from "Primary Responsibilities" and sub-bullets. We'll extract each bullet as list item.
Let's list responsibilities:
- Build an annual campaign plan designed to increase awareness of APR among Boston families and generate prospective-family interest
- Define target audiences, priority neighborhoods, campaign channels, timing, and investment strategy
- Translate APR's academic programs and student opportunities into clear, compelling messages for families
- Develop cohesive campaign concepts that carry consistently across multiple channels
- Lead development of campaign messaging, copy, visual identity, and creative assets
- Ensure consistent messaging and branding across advertising, digital, print, community outreach, and other channels
- Manage the enrollment marketing calendar from planning through launch and ongoing execution
- Coordinate with APR teams to gather content, materials, and approvals needed to execute marketing campaigns
- Support in moving families through enrollment funnel from awareness of APR, to application, accepting an offer, completing registration, and ultimately enrolling at the school. This could include, but is not limited to, supporting Director of Enrollment and Family Engagement with family outreach and tours, and student onboarding
- Partner with the Director of Enrollment and Family Engagement to support families from initial awareness of APR through application, offer acceptance, registration, and enrollment, including family outreach, tours, and new student onboarding
- Talent Marketing: Support the development of APR's employer brand, ensuring external communications reflect APR as a destination employer for mission-driven educators and staff
- Collaborate with the CHCO to develop recruitment marketing materials and campaigns
- Manage APR's presence across job boards and recruitment platforms including LinkedIn, Indeed, EdJobs, and others, ensuring postings are current, compelling, and consistent with APR's employer brand
- Ensure the careers page and social media consistently reflect APR's culture, values, and professional growth opportunities
- Participate in phone screens and interviews as a culture and brand ambassador
- Paid Media and Vendor Management: Develop and manage APR's paid media strategy, identifying the appropriate mix of digital, social, transit, out-of-home, radio, direct mail, print, and other advertising channels
- Coordinate advertising placement and purchasing
- Manage relationships with media outlets and advertising vendors
- Coordinate production of print materials, digital assets, photography, and video
- Manage external designers, photographers, videographers, agencies, or other creative vendors as needed
- Monitor campaign performance and shift investments based on results
- Identify and test new channels for reaching Boston families
- Prospective Family Engagement: Create simple, accessible mechanisms for prospective families to express interest
- Partner with APR staff to create a seamless handoff of prospective-family leads to the enrollment team
- Identify opportunities for community advertising, outreach, partnerships, and physical presence
- Website and Social Media: Establish the vision for and own the curation of the APR website, ensuring it is current, compelling, and aligned with enrollment and brand goals
- Develop and manage APR's social media presence across relevant platforms, maintaining a consistent voice and cadence
- Produce and publish digital content that reflects APR's mission, community, and student experience
- Manage APR's LinkedIn presence as both a community-facing and talent-facing channel
- APR Events: Collaborate with the Director of Enrollment and Family Engagement to plan and execute APR's signature community and enrollment events, including open houses, prospective family information sessions, and school tours
- Partner with school leadership, enrollment, and operations teams to align event programming with APR's brand, mission, and enrollment goals
- Create and manage event marketing and outreach strategies to drive attendance and awareness across target audiences
- Oversee production of event materials including signage, programs, digital assets, and promotional content
- Capture and leverage event content for social media, website, and ongoing marketing use
- Track event attendance, lead generation, and outcomes; use data to inform future event strategy
- Living Our Values: Embody APR's belief that all students can achieve their full intellectual and social potential
- Actively collaborate and communicate across teams to advance APR's mission
- Commit to continual personal and organizational growth
- Embrace diversity and the goals of equity and inclusion
That's a lot; we can keep them as list items.
Requirements/Ideal Candidate: The Ideal Candidate Has bullet list:
- 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus
- Demonstrated success developing and executing multi-channel marketing or communications campaigns
- Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences
- Experience managing vendors, agencies, and external partners
- Familiarity with paid media strategy and digital advertising platforms
- Experience managing social media and digital platforms including LinkedIn
- Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines
- A collaborative, mission-driven approach and genuine commitment to APR's students and community
- Bachelor's degree preferred
We could split into Requirements (experience) and Qualifications (education) and Skills (specific abilities). But we have headings for Requirements, Qualifications, Skills. Let's allocate:
Requirements: maybe the experience items (3-5 years, demonstrated success, experience managing vendors, familiarity with paid media, experience managing social media, exceptional organizational skills, collaborative mission-driven approach). Could also include the "nonprofit or education experience a plus" as requirement.
Qualifications: Bachelor's degree preferred.
Skills: Strong writing, editing, storytelling; ability to tailor messages; maybe also "exceptional organizational skills" but that's already in requirements. We'll decide.
Better: Requirements: experience items. Qualifications: Bachelor's degree preferred. Skills: writing/editing/storytelling, ability to tailor messages, vendor management, paid media familiarity, social media management, organizational skills, collaborative mission-driven approach.
But we must not invent content; we just need to place existing content appropriately.
We'll create:
About the role
APR description...
About The Position...
Responsibilities
- ... each responsibility as li
Requirements
- 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus
- Demonstrated success developing and executing multi-channel marketing or communications campaigns
- Experience managing vendors, agencies, and external partners
- Familiarity with paid media strategy and digital advertising platforms
- Experience managing social media and digital platforms including LinkedIn
- Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines
- A collaborative, mission-driven approach and genuine commitment to APR's students and community
Qualifications
- Bachelor's degree preferred
Skills
- Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences
But we might also include other skills like "Ability to tailor messages for diverse audiences
for prose. Let's extract content. About APR: paragraph(s) describing school. We'll combine into a paragraph under About the role heading? Or maybe we create a separate heading "About the organization"? Not allowed. But we can include under About the role as prose. About The Position: paragraph describing role. We'll also include under About the role. Thus About the role heading will contain two paragraphs: school description and position description. Responsibilities: list of duties from "Primary Responsibilities" and sub-bullets. We'll extract each bullet as list item. Let's list responsibilities: - Build an annual campaign plan designed to increase awareness of APR among Boston families and generate prospective-family interest - Define target audiences, priority neighborhoods, campaign channels, timing, and investment strategy - Translate APR's academic programs and student opportunities into clear, compelling messages for families - Develop cohesive campaign concepts that carry consistently across multiple channels - Lead development of campaign messaging, copy, visual identity, and creative assets - Ensure consistent messaging and branding across advertising, digital, print, community outreach, and other channels - Manage the enrollment marketing calendar from planning through launch and ongoing execution - Coordinate with APR teams to gather content, materials, and approvals needed to execute marketing campaigns - Support in moving families through enrollment funnel from awareness of APR, to application, accepting an offer, completing registration, and ultimately enrolling at the school. This could include, but is not limited to, supporting Director of Enrollment and Family Engagement with family outreach and tours, and student onboarding - Partner with the Director of Enrollment and Family Engagement to support families from initial awareness of APR through application, offer acceptance, registration, and enrollment, including family outreach, tours, and new student onboarding - Talent Marketing: Support the development of APR's employer brand, ensuring external communications reflect APR as a destination employer for mission-driven educators and staff - Collaborate with the CHCO to develop recruitment marketing materials and campaigns - Manage APR's presence across job boards and recruitment platforms including LinkedIn, Indeed, EdJobs, and others, ensuring postings are current, compelling, and consistent with APR's employer brand - Ensure the careers page and social media consistently reflect APR's culture, values, and professional growth opportunities - Participate in phone screens and interviews as a culture and brand ambassador - Paid Media and Vendor Management: Develop and manage APR's paid media strategy, identifying the appropriate mix of digital, social, transit, out-of-home, radio, direct mail, print, and other advertising channels - Coordinate advertising placement and purchasing - Manage relationships with media outlets and advertising vendors - Coordinate production of print materials, digital assets, photography, and video - Manage external designers, photographers, videographers, agencies, or other creative vendors as needed - Monitor campaign performance and shift investments based on results - Identify and test new channels for reaching Boston families - Prospective Family Engagement: Create simple, accessible mechanisms for prospective families to express interest - Partner with APR staff to create a seamless handoff of prospective-family leads to the enrollment team - Identify opportunities for community advertising, outreach, partnerships, and physical presence - Website and Social Media: Establish the vision for and own the curation of the APR website, ensuring it is current, compelling, and aligned with enrollment and brand goals - Develop and manage APR's social media presence across relevant platforms, maintaining a consistent voice and cadence - Produce and publish digital content that reflects APR's mission, community, and student experience - Manage APR's LinkedIn presence as both a community-facing and talent-facing channel - APR Events: Collaborate with the Director of Enrollment and Family Engagement to plan and execute APR's signature community and enrollment events, including open houses, prospective family information sessions, and school tours - Partner with school leadership, enrollment, and operations teams to align event programming with APR's brand, mission, and enrollment goals - Create and manage event marketing and outreach strategies to drive attendance and awareness across target audiences - Oversee production of event materials including signage, programs, digital assets, and promotional content - Capture and leverage event content for social media, website, and ongoing marketing use - Track event attendance, lead generation, and outcomes; use data to inform future event strategy - Living Our Values: Embody APR's belief that all students can achieve their full intellectual and social potential - Actively collaborate and communicate across teams to advance APR's mission - Commit to continual personal and organizational growth - Embrace diversity and the goals of equity and inclusion That's a lot; we can keep them as list items. Requirements/Ideal Candidate: The Ideal Candidate Has bullet list: - 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus - Demonstrated success developing and executing multi-channel marketing or communications campaigns - Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences - Experience managing vendors, agencies, and external partners - Familiarity with paid media strategy and digital advertising platforms - Experience managing social media and digital platforms including LinkedIn - Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines - A collaborative, mission-driven approach and genuine commitment to APR's students and community - Bachelor's degree preferred We could split into Requirements (experience) and Qualifications (education) and Skills (specific abilities). But we have headings for Requirements, Qualifications, Skills. Let's allocate: Requirements: maybe the experience items (3-5 years, demonstrated success, experience managing vendors, familiarity with paid media, experience managing social media, exceptional organizational skills, collaborative mission-driven approach). Could also include the "nonprofit or education experience a plus" as requirement. Qualifications: Bachelor's degree preferred. Skills: Strong writing, editing, storytelling; ability to tailor messages; maybe also "exceptional organizational skills" but that's already in requirements. We'll decide. Better: Requirements: experience items. Qualifications: Bachelor's degree preferred. Skills: writing/editing/storytelling, ability to tailor messages, vendor management, paid media familiarity, social media management, organizational skills, collaborative mission-driven approach. But we must not invent content; we just need to place existing content appropriately. We'll create:
About the role
APR description...
About The Position...
Responsibilities
- ... each responsibility as li
Requirements
- 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus
- Demonstrated success developing and executing multi-channel marketing or communications campaigns
- Experience managing vendors, agencies, and external partners
- Familiarity with paid media strategy and digital advertising platforms
- Experience managing social media and digital platforms including LinkedIn
- Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines
- A collaborative, mission-driven approach and genuine commitment to APR's students and community
Qualifications
- Bachelor's degree preferred
Skills
- Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences