Manager of Digital Engagement & Activation

About the role

The U.S. Air Force Academy Association & Foundation seeks an innovative and strategic-minded digital marketing professional to help shape the future of digital engagement and activation across our organization.

Responsibilities

• Understand, uphold, and promote the ethical standards and core values of the Academy, and the Association & Foundation.
• Learn and understand how the Association & Foundation interacts with the Academy and other Academy-related nonprofit organizations that support various areas of the Academy.
• Perform other duties as assigned.
• Strategic Digital Marketing & Campaign Management:
• Build and execute integrated campaigns that drive engagement, participation and philanthropic outcomes.
• Serve as the marketing partner for assigned departments, providing strategic guidance and recommending approaches that best achieve organizational goals.
• Collaborate with the Director to prioritize initiatives and align digital marketing efforts with organizational objectives.
• Support key Association & Foundation priorities, such as the 1Day1USAFA day of giving, year-end campaigns, the biennial AOG election and NextGen engagement.
• Bring innovative ideas, emerging trends, and best practices to continually improve digital marketing performance and audience engagement.
• Help shape marketing strategies that strengthen constituent relationships and inspire action in support of the Association & Foundation.
• Digital Content, Storytelling & Audience Engagement:
• Develop compelling content and integrated campaigns across social media, email, websites, podcasts and emerging channels.
• Translate organizational priorities and complex topics into engaging stories that resonate with graduates, donors, members, parents, cadets and other key audiences.
• Manage and optimize assigned channels and campaigns, ensuring a consistent, engaging user experience.
• Lead digital marketing efforts for Class Giving, reunion campaigns, podcast promotion and other engagement initiatives that strengthen lifelong connections and inspire philanthropic support.
• Partner with graphic designers, multimedia staff, photographers, and colleagues to bring campaigns and stories to life through engaging digital experiences.
• Foster meaningful online engagement while growing audiences across multiple generations.
• Analytics & Optimization:
• Monitor, analyze and communicate campaign performance using data to develop recommendations and continuously optimize engagement, effectiveness, and return on marketing investment.
• Strategic Communications:
• Play a key role in social listening, gleaning insights that help inform effective approaches to audience engagement and response.
• As needs arise, support crisis communications response across digital channels.
• Ensure messaging reflects the professionalism, integrity, and mission of the Association & Foundation in support of the United States Air Force Academy.
• Collaboration & Organizational Partnership:
• Build strong relationships across divisions and departments to understand goals and translate them into effective marketing strategies.
• Serve as a trusted marketing advisor by recommending digital strategies that best support organizational objectives.
• Balance multiple priorities while helping shape and execute the digital marketing calendar and campaign roadmap.
• Collaborate with colleagues across Marketing & Communications and other divisions to deliver integrated campaigns that advance the Association Foundation's strategic priorities.

Qualifications

• Bachelor's degree in marketing, digital marketing, communications, journalism, public relations or a related field.
• Minimum of 3 years of professional experience in digital marketing, content marketing, communications, fundraising marketing, or a related field.
• Demonstrated experience developing and executing integrated digital marketing campaigns across multiple channels, including social media, email marketing, websites and digital content.
• Strong understanding of marketing strategy, audience engagement and digital storytelling.
• Experience analyzing campaign performance and using data to optimize digital marketing efforts.
• Experience using social media management platforms and email marketing platforms.
• Working knowledge of content management systems (CMS), Microsoft 365 and Adobe Creative Suite or comparable creative tools.
• Excellent written, verbal and interpersonal communication skills.
• A valid driver’s license and any related insurances.
• An ability to pass a DBIDS Background check for which are required in order to maintain access to the Association & Foundation’s principal offices on the Academy.

Preferred Qualifications

• Experience working in a nonprofit, higher education, membership or other mission-driven organization.
• Experience supporting fundraising, donor engagement, alumni relations or advancement marketing initiatives.
• Experience promoting podcasts or other digital media channels.
• Experience with Google Analytics (GA4), SEO, website optimization, digital performance reporting and other digital marketing best practices.
• Experience collaborating with designers, photographers, multimedia professionals and cross-functional teams to deliver integrated marketing campaigns; video creation and editing experience is a plus.
• Familiarity with AI-enabled productivity tools and project management platforms, with the ability to leverage technology to enhance marketing workflows while maintaining quality, accuracy, and brand standards.
• Demonstrated ability to identify emerging digital marketing trends and translate them into innovative, results-oriented strategies.

Compensation and Benefits

The salary range for this position is $65,000-$70,000. The Association & Foundation offers a competitive benefits package for full-time employees including but not limited to: Medical/Dental/Vision, 401(k) - up to a 6% match, Generous Paid Time Off (PTO) policy, 12 Holidays, Employer Paid Life Insurance, Free tickets to Air Force Basketball, Hockey etc., Gym access.

Submission Instructions

Applicants must submit a cover letter, resume and portfolio (or representative work samples) to receive full consideration. The position will remain open until filled.