Manager of Copy and Content

About the Role

Copart, Inc., a global technology leader and premier online vehicle auction platform, is seeking a highly organized, creative writer to define and maintain our brand voice across various channels, campaigns, and customer experiences. With over 200 facilities worldwide and a network of more than 750,000 buyers in 190 countries, we are committed to delivering an unmatched experience, driven by our people, processes, and technology.

Responsibilities

• Owns brand voice and ensures consistent, compelling writing across all marketing materials and channels
• Partners with design, marketing strategists, and stakeholders to develop messaging for campaign concepts that moves beyond executional copywriting
• Writes and edits copy across formats including digital, email, social, print, and web content, including leveraging AI tools for swift copy output
• Establishes and maintains copy guidelines and standards for use across the Marketing team
• Develops AI prompting guidance and content guardrails that enable enterprise creator teams to create effective, on-brand content using generative AI tools

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field, or equivalent practical experience
• 8+ years of experience in brand copywriting, content strategy, or creative leadership
• Deep experience in email marketing and social media content strategy
• Experience developing and governing brand voice and tone guidelines for a large organization
• Portfolio showcasing brand campaigns, storytelling, and multi-channel marketing work
• Understanding of how to leverage generative AI tools for copy and content creation
• Experience with Workfront or similar workflow platforms
• Familiarity with Salesforce Marketing Cloud or related marketing technologies

Preferred Qualifications

• Knowledge of automotive, transportation, or related industries, with an appreciation for automotive culture
• Agency background

Benefits

• Medical/Dental/Vision
• 401k plus a company match
• ESPP - Employee Stock Purchase Plan
• EAP - Employee Assistance Program
• 10 Vacation days per year
• 7 Paid Company Holidays
• Life and AD&D Insurance

At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.

Copart participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only).