Manager of Consumer Research

About the role

In this position, you will generate actionable consumer, shopper, and market insights to support business and brand strategy, lead consumer research initiatives, and help drive innovation and growth through data-driven decision making.

Responsibilities

• Identify business opportunities through consumer and market insight analysis
• Lead consumer-centered design thinking and innovation initiatives
• Design, plan, commission, and manage market research projects
• Translate qualitative and quantitative research findings into strategic recommendations
• Support global projects through U.S. market and consumer research
• Manage external research agencies and project budgets
• Partner closely with marketing and sales teams to align research with business needs
• Support brand strategy, shopper journey, new product development, and retail analytics projects

Qualifications

• Bachelor's degree required
• Minimum 5 years of consumer insight generation and application experience
• Experience within FMCG, market research, or consulting environments
• Hands-on experience with qualitative and quantitative research methodologies
• Experience developing strategy based on consumer insights and market analytics
• Experience leading product innovation research programs
• Strong data analysis and synthesis capabilities
• Experience using POS and panel data sources
• Practical experience incorporating AI into insight generation and workflow management
• Strong project management and stakeholder management skills
• Excellent communication skills in global environments

Skills

• Knowledge of SPSS or R is preferred
• Japanese language proficiency preferred but not required

Location: Irvine, CA

Travel required.

Pay

USD100,000-120,000