Manager, National Accounts

About the role

The National Account Manager position is part of Pure Fishing's team, a global leader in the fishing tackle industry with a portfolio of iconic brands including Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and more. The role combines relationship management, business strategy, data analysis, and negotiation to deliver winning results for both Pure Fishing and its retail partners.

Responsibilities

• Develop and execute joint business plans that drive sales growth and profitability
• Manage key customer relationships and serve as a trusted business partner
• Deliver annual sales, profit, and market share objectives
• Build strategies to secure expanded distribution, merchandising opportunities, and promotional activity
• Leverage consumer, shopper, and market insights to drive customer success
• Analyze financial, brand, and category performance to identify growth opportunities
• Develop and execute annual customer and category plans
• Negotiate and manage trade funds to maximize value for both customers and Pure Fishing
• Partner with demand planning teams to improve forecast accuracy and inventory management
• Monitor competitor activity, market trends, and shopper behavior to identify opportunities
• Collaborate with Marketing, Supply Chain, Operations, and other cross-functional teams to drive results
• Lead customer presentations and business reviews with confidence and professionalism

Requirements

• Bachelor’s degree required
• 7+ years of sales, account management, or trade marketing experience
• Experience managing a $30M–$50M+ book of business
• Sporting goods industry experience preferred
• Strong negotiation, sales, and relationship-building skills
• Proven ability to influence and lead cross-functional teams
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word
• Exceptional communication and presentation skills
• Ability to thrive in a fast-paced, results-driven environment

Qualifications

• A strategic mindset with strong commercial acumen
• Ability to build trusted relationships at multiple levels within customer organizations
• Confidence negotiating and influencing business decisions
• Strong attention to detail and ability to manage multiple priorities
• Self-motivation, initiative, and a drive to deliver results
• Passion for collaboration, growth, and continuous improvement