Manager, Membership Growth

About the Company

WWE® is the global leader in sports entertainment, creating and delivering original content 52 weeks a year to a global audience. The company is committed to family-friendly entertainment across its television programming, Premium Live Events, digital media, and publishing platforms. WWE’s TV-PG programming reaches over 1 billion households worldwide in more than 20 languages through distribution partners including Netflix, ESPN, NBCUniversal, USA Network, and The CW. WWE is part of TKO Group Holdings (NYSE: TKO).

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company owning iconic properties such as UFC, WWE, and PBR. Together, these properties reach 1 billion households across 210 countries and territories, organizing over 500 live events annually with more than three million fans in attendance. TKO also partners with major sports rights holders through IMG and On Location.

About the Role

We are seeking a Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large, growing waitlist into a paid membership base. The ideal candidate will build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, not a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.

Responsibilities

• Own paid member growth for the digital membership product, converting waitlist users and owned fan audiences into new paid members.
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth.
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences.
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans.
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows.
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion.
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action.
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints.
• Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement.
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps.
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments.

Requirements

• 2–5 years of relevant experience preferred, though open based on fit.
• Experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.

Pay

Hiring rate range: $93,750 – $125,000 annually. The company strives to provide locally competitive rewards packages, including base rate, short- and long-term incentives, growth opportunities, and robust benefits such as health care, retirement, vacation, and other paid time off.