Manager, Membership Growth

WWE® is the global leader in sports entertainment, creating and delivering original content 52 weeks a year to a global audience. The company is committed to family-friendly entertainment across its television programming, Premium Live Events, digital media, and publishing platforms. WWE’s TV-PG programming reaches over 1 billion households worldwide in more than 20 languages through distribution partners including Netflix, ESPN, NBCUniversal, USA Network, and The CW. WWE is part of TKO Group Holdings (NYSE: TKO).

About the role

We are seeking a Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large, growing waitlist into a paid membership base. The ideal candidate will build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, not a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.

Responsibilities

• Own paid member growth for the digital membership product, converting waitlist users and owned fan audiences into new paid members.
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth.
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences.
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans.
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows.
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion.
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action.
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints.
• Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement.
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps.
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments.

Requirements

• 2–5 years of relevant experience preferred, though open based on fit.

Pay

Hiring rate range: $93,750 – $125,000 annually. The company strives to provide locally competitive rewards packages, including base rate, short- and long-term incentives, growth opportunities, and robust benefits such as health care, retirement, vacation, and other paid time off.