Manager, Membership Growth

Position Summary

Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth.

Core Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
• Coverage of owned-channel promotion and conversion opportunities across digital touchpoints
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints
• Coverage of owned-channel promotion and conversion opportunities across digital touchpoints
• Coverage of owned-channel promotion and conversion opportunities across digital touchpoints
• Coverage of owned-channel promotion and conversion opportunities across digital touchpoints
• Coordinate with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Hiring Information

Minimum $93,750 annually (minimum will not fall below the applicable State/local minimum salary thresholds) | Maximum $125,000 annually

WWE is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. WWE makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.