Manager, Membership Growth

Position Summary

Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base.

Core Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
• Coverage of owned-channel promotion and conversion opportunities across digital touchpoints
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints
• Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Pay

Hiring Rate: Minimum $93,750 annually (minimum will not fall below the applicable State/local minimum salary thresholds), Maximum $125,000 annually

About the Role

The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, rather than a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2–5 years of relevant experience preferred, but open based on fit.