Manager, Media Analytics
About the role
This role is to be performed in the Orlando, FL or Chicago, IL office.
Major Purpose
The Analytics Manager is responsible for driving innovation of advanced media strategies that deliver measurable performance. The Analytics Manager plays a critical role in the Analytics pod, ensuring partner and company success, leading the development of Audience First marketing strategies, flawless campaign execution, and sophisticated testing plans. The Pod’s main objective is finding trends within data and providing insights to partners to help them achieve their marketing goals. The Analytics Manager will be responsible for coaching and guiding their team of Analysts to success. The position requires an individual who is business savvy to understand and advance partner marketing goals, a technical mind with the attention to detail and patience to troubleshoot within the latest analytical platforms, and a desire to lead a team making a big impact in the marketing industry.
Major Responsibilities
- Lead partner engagement for assigned accounts
- Proactively monitor partner campaign performance, assist the team in monitoring their assigned campaigns, and make necessary optimizations with minimal managerial oversight
- Maintain accurate partner-facing and internal detailed reporting for optimization, utilizing Looker Studio for visualization
- Oversee partners’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
- Maintain and improve internal processes as necessary
- Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
- Liaise with partners to share information in order to drive and support a successful campaign
- Lead the data storytelling for partner presentation decks
- Work cross functionally with the Marketing team to track partner campaign goals
- Contribute and lead in a fast-paced, entrepreneurial, team-based environment
Requirements
- CANDIDATE SHOULD HAVE:
- 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve partner goals.
- 1+ year of management experience
- Optimizing media coming from media platforms such as Meta Ads, Google ads
- Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets(Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
- Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
- Reporting/analysis of online marketing channels (Meta, DCM, Google Ads, etc.)
- Reporting/segmentation within either Adobe Analytics or Google Analytics
- Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
- Excellent verbal and written communication skills
- Extremely organized with great attention to detail
- Excellent ability to analyze information and think systematically
- Thorough understanding of the company's business processes and the industry at large
Qualifications
- 6+ years relevant experience
- 1+ years of management experience
- Bachelors degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.
What does Net Conversion have to offer?
- Competitive Salary
- Paid medical at the base tier for the employee only
- Medical, Dental, Vision options
- Unlimited PTO
- 60% Employer Covered STD Paid Parental leave after 1 years of service
- Critical Illness, Cancer, Hospital, and Life coverages
- 4% 401k Match
- Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte, NC office
- Wellness Initiatives
- Summer Fridays (office closes at 2pm)
- Pet Benefits
- 3, 5 & 10 year anniversary milestone gifts