Manager, Media Analytics

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by the trusted Shark and Ninja brands, SharkNinja drives disruptive innovation across multiple product categories, delivering significant growth and market share gains. Headquartered in Needham, Massachusetts, the company employs over 4,100 associates and sells products through key retailers and distributors worldwide.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture where experimentation, bold adoption of new tools, and continuous innovation are expected. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the role

We're seeking a Manager, Media Analytics to lead predictive measurement of our media investments across channels—building forward-looking models that anticipate performance, uncover insights, and fuel smarter, faster decisions. This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies.

The ideal candidate will thrive in SharkNinja's fast-moving culture, balancing rigor with pragmatism to use predictive data not only to measure performance but to influence decisions and spark the next opportunity. This position covers Manager-level roles across our AMER team (Needham, MA, HQ), aligned to the Shark and Ninja brands in the US, Canada, and MX/LatAm markets, and our EMEA team (London, UK), aligned to the UK, France/Germany, and other European markets.

Responsibilities

• Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality—to anticipate media performance and guide allocation decisions before results are final.
• Own the metrics that matter, ensuring media activity is measured against clear goals, forecasted with increasing precision, and agency partners are held accountable through robust governance and performance management.
• Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
• Analyze audience and creative effectiveness across SharkNinja’s product categories, leading with data-informed insights.
• Monitor and report on brand health and ambassador performance by analyzing consumer sentiment data, ensuring celebrity investments align with SharkNinja's brand identity and drive measurable advertising lift.
• Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
• Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where predictive models point next.
• Collaborate with Data & Engineering teams to maintain the integrity of the media analytics ecosystem, ensuring data quality is validated and dashboards provide accurate, actionable insights.
• Translate complex, model-driven data into compelling stories that lead to concrete recommendations and immediate adjustments.
• Mentor junior analysts and partner closely with regional marketing, brand, performance, and agency stakeholders to embed predictive thinking into day-to-day media decisions.

Requirements

• Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
• 6+ years of experience in marketing analytics within a consumer-driven industry, with direct experience building or applying predictive/forecasting models.
• Strong grasp of both digital performance channels and traditional media measurement.
• Commercially curious mindset that goes beyond the numbers to understand marketing effectiveness and commercial outcomes.
• Experience delivering analytics across emerging, growth, and mature markets, with the ability to tailor measurement frameworks, KPIs, benchmarks, and recommendations to reflect different objectives and stages of market maturity.
• Hands-on experience with MMM, attribution, or incrementality methodologies.
• Familiarity with building in AI tools such as Claude.
• Experience collaborating with agencies and cross-functional teams to act on insights quickly.
• Ability to simplify complexity, focusing on insights that drive business impact.
• Excellent communication and presentation skills to influence decision-makers at all levels.
• Comfortable operating in a fast-paced, agile environment with shifting priorities.

Work Environment

This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.

Pay

The annual salary range for this position is $122,000—$145,000 USD.

Benefits

• Medical, dental, and vision insurance
• Flexible spending accounts and health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance and AD&D
• Short-term and long-term disability insurance
• Generous paid time off and company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program
• Wellness programs
• High-impact Learning Programs featuring bold voices redefining what’s possible

Our Culture

At SharkNinja, we push past the bar every single day with an Outrageously Extraordinary mindset. We tackle the impossible, push boundaries, and deliver results others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. Diversity, Equity, and Inclusion are vital to our global success, blending unique voices and skills to strengthen innovation. We support all associates in bringing their authentic selves to work, making an impact, and accelerating their careers.