Manager, Media Analytics

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for clients looking to drive transformation and have created an approach tailored to the unique needs of disruptive, fast-growing brands. We combine the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything we do. We empower all other teams through a relentless focus on data and transparency, enabling best-of-breed strategy, innovation, and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists has deep expertise in ad tech, data management, and data-driven marketing, enabling a data-first strategy throughout our ecosystem of tools and capabilities.

About the role

The Manager, Media Analytics, DTAI will enhance our data-storytelling capability and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics. This role drives data-led measurement strategies for clients while partnering closely with Strategy, Planning, Activation, Operations, Audience, and AdOps teams to implement and monitor multi-channel activations. The Manager will balance sophisticated data management with business acumen, leveraging client and project management experience to deliver proactive outcomes. They will own projects end-to-end, communicate complex information effectively, and generate insights from media and marketing performance data to align with business objectives.

Responsibilities

• Guide and drive the use of data to impact media strategies based on client objectives, improving precision and campaign performance.
• Understand platform and data technologies, explaining technical concepts in accessible terms.
• Partner across DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data, ensuring compliance with privacy and security regulations.
• Collaborate with Data Architecture and Analytics leadership to create new product offerings and thought leadership.
• Support campaign activation and data-driven storytelling with internal media investment teams.
• Share insights with client and internal teams to impact business needs and drive growth.
• Actively participate in industry learning, translating vendor and internal materials into client-facing resources.
• Provide clients and stakeholders with a holistic understanding of media consumption patterns, using statistical reasoning to ensure campaigns perform at or above benchmarks.
• Demonstrate curiosity and a solution-oriented mindset to uncover insights and influence key stakeholders.

Requirements

• 5+ years of experience in digital media and ad technology.
• 3+ years managing relationships across complex hierarchies and influencing indirectly.
• Excellent oral, written, and client presentation skills, with a knack for data-driven storytelling.
• Knowledge of the MarTech ecosystem, including media buying, multi-channel measurement, ad servers, DCO, OLV/CTV + Linear measurement, ad verification, CDPs, identity resolution, and DSPs.
• Understanding of database structures and experience with data manipulation.
• Strong project management skills and experience managing multiple clients or brands across third-party marketing measurement technologies.
• Embody a "figureoutability" mindset and a can-do attitude.

Skills

• Web analytics platforms (Adobe Analytics, Google Analytics, etc.).
• Survey tools (Lucid, Millward Brown, Nielsen, etc.).
• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.).
• Advanced statistical modeling and quantitative analysis, including multi-variate regression, P-value, VIF, T-score, R², MSE, and Durbin-Watson.
• Hands-on experience in SAS, R, or Python (writing code from scratch).

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $88,540.00 - USD $141,687.00/Annually.