Manager, Measurement Analytics

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role

You will evolve how we measure and increase media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top-tier advertising clients, as well as Sales, Sales Planning, Ad Product, Audience Insights, and Strategy teams to achieve results that promote relationships with marketers and increase ad revenue. You will also work with our Product, Engineering, Data Science, and Product Marketing teams to create and validate measurement solutions supporting new lower-funnel advertising solutions.

Responsibilities

• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver important performance metrics across the full marketing funnel to current and potential clients.
• Lead meta-analyses that merge different first-party and third-party data sources to create unified, powerful narratives about The New York Times advertising platform and its audience.
• Monitor key datasets to identify the latest trends, package them into applicable insights, and communicate findings to support go-to-market strategies and client conversations.
• Translate complex analytical findings into clear insights and present them for both technical and non-technical partners, including senior leadership.
• Perform ad hoc analysis using data tools and third-party datasets to answer critical business questions from Sales, Strategy, and Measurement teams.
• Be an important consultative partner to Analytics teams, providing expert user feedback to guide the design of our first-party data dashboards and tools.
• Contribute to the development of new measurement capabilities, metrics, and frameworks that measure the value of our evolving suite of advertising products.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 5+ years of experience in data analytics, media insights, ad tech, or a related quantitative field.
• Experience fielding measurement analysis and an understanding of solutions that help report on performance from Awareness to Conversions (e.g., Brand Lift studies, Content Evaluation, Sales Lift, Incrementality, MTA) with vendors such as Kantar, Brand Metrics, ABCS Insights, Lucid, Nielsen, etc.
• Experience working with data clean room solutions (e.g., LiveRamp, Snowflake) for measurement and audience activation.
• Experience translating complex data into applicable insights for non-technical audiences.
• Experience with SQL.
• Experience working directly with sales or client-facing teams.

Preferred Qualifications

• Experience in the digital advertising, publishing, or media industry.

Benefits

• Medical, dental, and vision benefits.
• Flexible Spending Accounts (F.S.A.s).
• Company-matching 401(k) plan.
• Employee stock purchase plan.
• Paid vacation, sick days, and parental leave.
• Tuition reimbursement and professional development programs.

Pay

The annual base pay range for this role is $100,000 - $110,000 USD.

Schedule

This is a hybrid role based in our New York headquarters. You can typically expect to be in the office 3 days per week.