Manager, Marketing Analytics & Measurement

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

About The Role

In this role you will serve as a leader on our Measurement Solutions team to help clients get the most value from marketing measurement. You will be accountable for 2-4 clients engagements and will partner with marketing measurement experts to staff the engagements. You will be responsible for the development, direction, strategy, profitability, and success of your client engagements. You will also have up to three direct reports, for which you will lead & partner with them on their development.

• Measurement Solutions work is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients.
• This role will have a significant client engagement need (including creating & presenting deliverables to client leadership, up to the C-level) and will require strong communication & partnership skills.
• Our approach to marketing measurement is a key differentiator of Ovative group. You will be an expert in how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc) to unlock tangible business value for clients.
• You will also help evolve proprietary marketing technology products created by Ovative by providing direction & input on how to best improve our capabilities.

Client Engagement Responsibilities of a Manager, Marketing Analytics & Measurement:

• Manage client engagements by identifying workplans, workstreams, and deliverables;
• Deliver on project plans in-partnership with clients / leadership;
• Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope;
• Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work;
• Lead strategy of client digital marketing activation roadmap & vision;
• Team Leadership & Empowering Others:
  • Define and drive strategy across team structure, roles, development, and clients;
  • Play a leadership role on Measurement Solutions;
  • Work with internal Ovative teams to come up with marketing solutions/value-add plays;
  • Lead development for up to 3 direct reports;

Requirements

• 4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
• At least 1+ years of experience managing direct reports
• Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful)
• Able to connect complex marketing data & situations into tangible business path forward for clients
• Experience within marketing industry (digital marketing preferred)
• Must be able to thrive working in ambiguous situations
• PREFERRED: Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
• Experience using Sequel to gather data or run analytics on datasets
• Experience working with MMM/MTA marketing models
• Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc).

Pay

Pay transparency: At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact.

Benefits

• Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
• Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
• Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program