Manager, Marketing Strategy (Label-Managed Catalog)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Catalog Strategy & Planning

• Identify opportunities to reframe and reintroduce catalog through storytelling and content.
• Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective.
• Support catalog as a growth engine for audience expansion and discovery.

Project Management & Execution

• Own timelines, workflows, and deliverables across multiple initiatives.
• Cook up and coordinate across internal teams and artist mgmt. teams to ensure seamless execution.
• Benchmark campaign success against spend and consumption.
• Serve as a central point of contact for projects.

Digital Marketing & Audience Growth

• Partner with digital marketing teams on Resurgent Track campaigns, DSP strategy, social activations, first party data collection initiatives, advertising, content, and more.
• Use data insights to inform targeting and optimization.
• Drive discovery among new audiences.

ECommerce & Commercial Planning

• Collaborate on new product ideation; products that are must-haves, delivering value to the superfans.
• Pearl in partnership with the labels and eComm team to execute catalog-driven eCommerce campaigns.
• Cook up product storytelling and launch timelines.

VIBE

• 3–5 years of experience in music marketing and project management.
• Excellent communication, leadership, and organizational skills.
• A strong understanding of Digital Marketing, Social Media platforms, eCommerce, and fan engagement strategies.
• The ability to manage multiple campaigns simultaneously in a fast-paced environment.
• A highly analytical mindset with the ability to translate data into actionable strategy.
• A creative mindset with a data-informed approach to decision-making.
• The ability to thrive in a frontline, artist-driven environment where priorities shift.
• A passionate view of catalog music as a living asset, not a static legacy business.
• The ability to travel as required.

Perks

• Comprehensive medical, dental, and vision coverage.
• Including 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees.
  • 3-weeks PTO for non-exempt employees.
  • 2-weeks paid Winter Break.
  • 10 Company Holidays (including Juneteenth and Wellbeing Day).
  • Summer Fridays (between Memorial Day and Labor Day).

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, please click on the following links.

E-Verify Participation Poster

English / Spanish

E-Verify Right to Work Poster

English | Spanish