Manager, Marketing Services

About the role

The Marketing Manager will lead end-to-end campaign execution and creative delivery within a financial services environment. This role requires a proven track record in creative solutions, strong collaboration, and the ability to manage channel-specific programs.

Responsibilities

• Lead, coach, and develop a team of marketing specialists, helping them grow their technical, strategic, analytical, and creative capabilities to translate strategy into effective marketing solutions across multiple channels.
• Own the creative, execution and deployment of marketing strategies across business lines with clearly defined standards to ensure optimal performance and quality.
• Partner closely with marketing, technology and data teams to optimize tools, workflows, and integrations.
• Manage channel-specific programs that align offers, messaging, creative, and member experiences.
• Bring deep understanding of what makes creative perform across platforms and formats.
• Establish and reinforce standards, playbooks, and processes to enable repeatable, high-quality personalization execution across teams.
• Build structured testing frameworks for creative, audiences, offers, and funnels — and translate insights into clear recommendations for future creative, messaging, and campaign improvements.
• Previous experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity required.
• Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization.
• Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem.
• Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goals.
• Develop, implement and document departmental processes, controls and procedures for marketing solutions.
• Champion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients.

Requirements

• 10+ years in marketing experience working with in-house creative teams and end-to-end campaign execution and delivery.
• Seven (7) years of experience in a combination of payments, product, or operations in the banking industry and three (3) years in a senior level or supervisor role.
• Five (5) years of experience in strategy, data, analytics, and marketing technology, preferably Adobe, Marketo, Salesforce Marketing Cloud or similar.
• Bachelor’s Degree in Business, Marketing, Communications or equivalent combination of education and experience required.

Qualifications

• Proven track record managing channel-specific programs that align offers, messaging, creative, and member experiences.
• Strong understanding of audience segmentation, behavioral triggers, and dynamic content to deliver relevant, timely experiences.
• Previous experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity required.
• Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization.
• Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem.
• Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goals.
• Develop, implement and document departmental processes, controls and procedures for marketing solutions.
• Champion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients.

Benefits

Great Work/Life Benefits! Competitive wages, Medical with telemedicine, Dental and Vision, Basic and Optional Life Insurance, Paid Time Off (PTO), Maternity, Parental, Family Care, Community Volunteer Time Off, 12 Paid Holidays, Company Paid Disability Insurance, 401k (with employer match), Health Savings Accounts (HSA) with company provided contributions, Flexible Spending Accounts (FSA), Supplemental Insurance, Mental Health and Well-being: Employee Assistance Program (EAP), Wellness program, Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law. Velera is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here. This role is currently not eligible for sponsorship. As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@velera.com for assistance.