Manager Marketing Programs

As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.

About the Culture

CAP employees make a meaningful difference by partnering with colleagues, customers, and members on challenging and rewarding work. CAP provides its employees with an energetic and collaborative work environment and encourages opportunities to further develop their skills—offering reimbursement for educational programs and participation in events that enhance your skills.

About the Role

The Membership Marketing Promotions Manager helps lead the development and execution of fully integrated marketing strategies and campaigns that drive member acquisition, engagement, and retention. This role focuses on delivering measurable value to members by promoting CAP’s full portfolio, including membership benefits, education offerings, and events through clear, compelling, and audience-focused marketing.

Responsibilities

• Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs.
• Help define audience segments and member journeys to improve targeting, personalization, and overall member experience.
• In partnership with agencies, plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings.
• Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights.
• Develop clear, compelling messaging that communicates CAP’s value proposition and ensures brand consistency across all channels.
• Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development.
• Oversee content strategy and creation to support thought leadership, education, and member engagement.
• Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions.
• Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions.
• Collaborate with internal teams to support lead generation, conversion, and revenue goals.
• Support marketing and promotion of education programs, events, and business development initiatives.
• Manage marketing budgets and allocate resources to maximize impact and ROI.

Requirements

• College degree required; MBA or other advanced degree preferred.
• 3+ years in progressively complex, results-oriented marketing management.
• Associations or healthcare experience is a plus.
• Up to 10% of travel required, including some weekend travel.
• Candidates are required to live within 75 miles of Northfield, IL and meet in-office requirements.

Skills

• Analytical, interpretive, evaluative, and constructive thinking.
• Strong written and verbal communication skills.
• Ability to identify problems and work quickly with team members to create solutions or communicate changes with a positive approach.
• Ability to lead, educate, and influence people across different departments.
• Coordinate/manage projects, meetings, and cross-functional teams.
• Keeps up with current, innovative marketing strategies.
• Builds strong partnerships through collaboration with internal and external business partners.
• Stays current on emerging marketing technologies and trends (e.g., AI, automation, personalization tools), proactively identifying opportunities to enhance performance and member experience.
• Demonstrates a test-and-learn mindset, applying innovative approaches and new tools to optimize campaigns, improve efficiency, and drive measurable results.
• Proficiency with Microsoft 365 products, Google Analytics, qualitative and quantitative market research/analysis, ChatGPT, CoPilot, and other AI tools and agents.

Pay

$100,000 - $128,000