Manager, Marketing - Legacy Products

PRIMARY RESPONSIBILITIES

• Support the development and execution of marketing plans for legacy brands, aligned to overall business objectives
• Translate brand strategy into tactical marketing initiatives that drive awareness, engagement, and utilization
• Aid in managing brand messaging, positioning, and promotional activities across channels
• Partner closely with the Inside Sales team to develop tools, messaging, and campaigns that support customer engagement and sales effectiveness
• Ensure Inside Sales is equipped with clear, compelling, and compliant materials to promote products
• Gather feedback from Inside Sales to continuously refine messaging and resources
• Collaborate with Digital Marketing to execute campaigns across relevant channels (e.g., email, digital platforms, CRM tools)
• Support the development of targeted campaigns to reach key customer segments
• Leverage digital tools and insights to enhance campaign performance and engagement
• Partner with Medical Affairs, Market Access, Regulatory/Legal, and Commercial Operations to ensure aligned and compliant execution
• Collaborate with internal stakeholders to support product initiatives and business priorities
• Coordinate with external agencies and vendors as needed
• Monitor brand performance and campaign effectiveness to identify opportunities for optimization
• Analyze data and insights to inform marketing decisions and improve outcomes
• Support reporting and tracking of key marketing metrics

SKILLS & REQUIREMENTS

• Strong understanding of pharmaceutical marketing fundamentals and brand management principles
• Ability to translate strategy into clear, actionable marketing tactics
• Experience supporting sales teams with marketing tools and campaigns preferred
• Strong collaboration skills with the ability to work across cross-functional teams
• Excellent communication, organization, and project management skills
• Comfort working with digital tools, data, and campaign analytics

QUALIFICATIONS

• Bachelor’s degree required; advanced degree preferred
• 4+ years of experience in pharmaceutical marketing or related commercial roles
• Experience supporting mature or legacy brands preferred
• Experience working with inside sales or field sales teams preferred