Manager Marketing, Customer Marketing NORAM K-12

What You Will Do

• Drive adoption and customer value
• Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.
• Strengthen retention
• Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams.
• Create scalable customer programs
• Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message.
• Partner on expansion strategy
• Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities.
• Run integrated campaigns (digital + field + events)
• Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption.
• Turn insights into action
• Use customer data, product usage signals, and campaign performance to continuously refine programs and improve outcomes.
• Align cross-functional teams
• Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience.
• Measure impact
• Track and report on key metrics like product adoption, engagement, retention, and campaign performance.

What You Need To Know/have

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
• Strong track record driving adoption, engagement, and retention
• Experience building and scaling customer lifecycle programs
• Ability to partner cross-functionally with Customer Success, Sales, and Marketing
• Experience supporting (not necessarily owning) expansion or cross-sell motions
• Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)
• Analytical mindset—you use data to guide decisions and improve performance
• Strong communication skills and ability to influence without direct ownership

Bonus Points

• If You Also Have Experience in EdTech or K-12
• Familiarity with account-based or customer segmentation strategies
• Experience working with product usage data to drive marketing programs