Manager - Marketing

About the role

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEM OPT, F-1 CPT, TN, (job flexibility benefits) (also known as I-140 or Adjustment of Status portability), etc.) now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

Responsibilities

• Shape Digital Product Strategy
• Partner with senior leadership to help define digital product strategy, translating business objectives, customer insights, and market opportunities into actionable product roadmaps.
• Own the vision, roadmap, and lifecycle for assigned digital products and digital marketing platforms.
• Identify customer problems and emerging opportunities through analytics, research, Voice of Customer, competitive intelligence, experimentation, and stakeholder collaboration.
• Develop business cases and investment recommendations that balance customer value, business impact, technical feasibility, cost, and organizational priorities.
• Evaluate emerging technologies—including AI, personalization, SEO/GEO, automation, and digital experience capabilities—and recommend opportunities to improve customer engagement and business performance.
• Lead Digital Product Delivery
• Drive digital products from concept through launch and continuous optimization, including discovery, requirements, backlog prioritization, delivery, testing, release, adoption, and ongoing enhancement.
• Partner closely with technology teams, development partners, UX/UI designers, analytics, marketing, and business stakeholders to deliver high-quality digital experiences.
• Translate business needs into well-defined product requirements, user stories, acceptance criteria, and prioritized backlogs.
• Evaluate platforms, integrations, and technical approaches, recommending solutions that balance speed, scalability, security, quality, and cost.
• Navigate enterprise governance, privacy, security, legal, accessibility, and technology review processes to successfully deliver new digital capabilities.
• Champion modern Agile product delivery practices, including Scrum, Kanban, sprint planning, backlog refinement, retrospectives, and continuous delivery.
• Optimize Digital Customer Experiences
• Champion intuitive, accessible, and best-in-class customer experiences across web, mobile, and emerging digital touchpoints.
• Establish success metrics and leverage analytics, customer feedback, experimentation, and AI-enabled insights to continuously improve product performance.
• Partner with UX/UI teams throughout the design process, reviewing customer journeys, wireframes, interactive prototypes, and design systems using Figma and related collaboration tools.
• Manage Digital Investments & Partners
• Manage assigned product budgets, forecasts, and project spend while maximizing customer value and return on investment.
• Develop Statements of Work (SOWs), evaluate vendors, and manage agency and technology partners to ensure high-quality execution.
• Hold partners accountable for delivery, service levels, timelines, budgets, quality, and measurable business outcomes.
• Continuously identify opportunities to simplify delivery, improve operational efficiency, and optimize digital technology investments.
• Lead Through Influence
• Build trusted partnerships across Marketing, Brand, Technology, UX, Analytics, Legal, Procurement, and executive leadership.
• Influence decisions across cross-functional teams, building alignment among stakeholders with competing priorities.
• Communicate product vision, roadmap progress, trade-offs, risks, and recommendations through compelling executive presentations and storytelling.
• Foster a culture of continuous improvement, customer-centric thinking, innovation, experimentation, and collaboration consistent with Toyota's values.

Qualifications

• Bachelor's degree or equivalent work-related experience.
• 8+ years of progressive experience spanning digital product management, digital marketing, digital experience or related disciplines.
• 4+ years of experience managing teams, agencies, business partners, Statements of Work, budgets, and technology partners.
• Demonstrated success helping define product strategy and leading digital products from concept through launch and ongoing optimization.
• Experience developing product roadmaps, business cases, and investment recommendations.
• Experience working cross-functionally with technology organizations, development partners, UX/UI, analytics, marketing, and business stakeholders.
• Strong technical and digital acumen with enterprise web platforms, CMS solutions, APIs, analytics, marketing technology, experimentation platforms, personalization, and digital ecosystems.
• Strong understanding of customer journey management, digital marketing, UX principles, conversion optimization, and digital product lifecycle management.
• Experience working within modern Agile product delivery environments using Scrum, Kanban, or similar methodologies.
• Demonstrated ability to influence without direct authority and successfully navigate complex enterprise organizations.
• Strong analytical mindset with experience leveraging data, experimentation, and customer insights to drive product decisions.
• Exceptional communication, executive presentation, and storytelling skills with the ability to simplify complex digital initiatives for both business and technical audiences.
• Experience leading digital products within a large enterprise or consumer-facing brand.
• Strong alignment with Toyota's culture, respect for people, humility, and collaborative problem-solving.
• Experience with modern product management and collaboration tools including Jira, Confluence, Figma, or similar platforms.
• Hands-on experience with Adobe Experience Cloud, AEM, Adobe Analytics, Adobe Target, Google Analytics or similar enterprise digital platforms.
• Experience with AI-enabled products, personalization strategies, customer data platforms (CDPs), SEO/GEO, experimentation frameworks, and digital accessibility (WCAG).
• Experience within automotive, retail, e-commerce, financial services, or other consumer-focused digital ecosystems.
• MBA or advanced degree.

Skills

• Strategic thinking and product management skills.
• Strong technical and digital acumen.
• Experience with modern Agile product delivery environments.
• Data-driven decision making and customer insights.
• Effective communication and storytelling skills.
• Ability to influence without direct authority.
• Experience with AI-enabled products and personalization strategies.
• Understanding of customer journey management and digital marketing.
• Experience with enterprise web platforms and digital ecosystems.

Benefits

Belonging at Toyota Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Pay

Details on pay will be provided during the interview process.

Schedule

Details on schedule will be provided during the interview process.