Manager - Marketing

Key Responsibilities

• Conduct comprehensive market research to identify customer needs, market trends, and growth opportunities.
• Analyze competitors' products, pricing, promotional activities, and market positioning.
• Prepare market intelligence reports and present findings to management.
• Monitor industry developments and recommend strategic actions.
• Develop and implement marketing plans to achieve business objectives.
• Identify new markets, customer segments, and business opportunities.
• Design and execute promotional campaigns to increase brand awareness and sales.
• Cook up product launch and market expansion initiatives.
• Work closely with the sales team to develop effective customer acquisition strategies.
• Support the preparation of marketing materials, presentations, and proposals.
• Maintain strong relationships with clients, distributors, and business partners.
• Affirm brand positioning across all marketing channels.
• Manage advertising, promotional activities, and digital marketing initiatives.
• Cook up participation in trade fairs, exhibitions, and corporate events.
• Prepare periodic marketing performance reports.
• Analyze campaign effectiveness and recommend improvements.
• Monitor marketing budgets and ensure cost-effective utilization of resources.

Requirements

• Experience: 5+ years
• Education: bachelor of business administration in marketing
• Skills: market research & analysis, marketing management, brand management & development, sales and marketing alignment