Manager-Marketing

About the role

Develop and execute integrated marketing strategies to increase brand awareness, customer footfall, and sales. Plan and manage ATL, BTL, TTL, digital, and trade marketing campaigns. Drive customer acquisition, retention, and loyalty programs to maximize customer lifetime value.

Responsibilities

• Lead all digital marketing activities, including Meta Ads, Google Ads, SEO, social media, email marketing, and website optimization.
• Analyze campaign performance and optimize marketing initiatives based on ROI, ROAS, customer insights, and market trends.
• Develop and implement branding strategies to strengthen the company's market position.
• Build and manage strategic partnerships with corporate clients, institutions, and business organizations to expand B2B and corporate sales.
• Prepare and present corporate sales proposals, negotiate agreements, and achieve business development targets.
• Identify new business opportunities and develop marketing initiatives to increase revenue.
• Plan and execute seasonal campaigns, promotional events, shopping festivals, product launches, and in-store activations.
• Coordinate with vendors and brand partners for joint marketing campaigns, co-branding initiatives, and promotional activities.
• Oversee visual merchandising, POSM development, store branding, and customer experience enhancement.
• Manage media buying, PR activities, influencer collaborations, and agency relationships.
• Lead content planning and ensure consistent brand communication across all marketing channels.
• Conduct market research, competitor analysis, and consumer behavior analysis to support strategic decision-making.
• Develop annual marketing plans, budgets, and promotional calendars while ensuring cost efficiency.
• Monitor marketing KPIs and prepare regular performance reports with actionable recommendations.
• Collaborate closely with Operations, Buying, Merchandising, Sales, and Finance teams to ensure successful campaign execution.
• Recruit, lead, mentor, and develop the marketing team while fostering a high-performance culture.
• Ensure all marketing communications comply with company policies and brand guidelines.
• Stay updated with emerging marketing trends, technologies, and retail best practices to drive continuous business growth.

Requirements

• Experience: 5-7 years
• Skills: marketing campaign management, marketing campaigns, marketing skills, retail marketing, digital marketing strategy, marketing management, marketing event planning, brand management & development, digital marketing, sales strategy development

Last Date of Application: 31 July 2026