Jobs · Advertising · Washington

manager, loyalty marketing

Starbucks · Seattle, WA · 1 mo ago
On-siteAdvertisingFull-time
We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Also remove "Apply today!" etc. Also remove EEO statement. Also remove "Starbucks Coffee Company is an equal opportunity employer..." etc. Also remove "If you need assistance..." etc. We need to parse the posting. Let's extract sections. The posting begins: "Now Brewing – manager, loyalty marketing! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a manager, loyalty marketing, you will play a critical role in shaping and executing go-to-market strategies for our Starbucks Rewards program – bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact. We’re looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships." That's an introductory paragraph about the role. Could be "About the role". We'll put that in

About the role

with

containing that text. Next: "As a Manager, Loyalty Marketing You Will Manage go-to-market strategy and execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals. Own end-to-end campaign delivery, from intake and strategy through briefing, execution, and performance readout. Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning. Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision. Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment. Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks. Collaborate with external partners and agencies to execute campaigns and enhance program capabilities." That's responsibilities. So

Responsibilities

with
  • each bullet. Next: "We’d Love To Hear From People With 5–7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands. Bachelor’s degree or equivalent experience. Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns. Skilled in brief writing with a track record of aligning teams around a clear vision. Highly organized with strong project management skills; ability to manage multiple priorities and timelines. Experience partnering with external agencies and managing deliverables end-to-end." That's qualifications/requirements/skills. Could split into Requirements (experience, education) and Skills (brief writing, project management, etc.). But we can combine into one section "Requirements" or "Qualifications". The instruction says we can have sections like Requirements, Qualifications, Skills. We need to decide based on content. Let's create: - Requirements: experience, education. - Qualifications: demonstrated experience managing go-to-market strategies, etc. - Skills: brief writing, project management, partnering with agencies. But we must avoid thin sections. Perhaps combine into one "Requirements and Qualifications" but we only have headings list; we can choose to use "Requirements" for experience/education, and "Skills" for the skill-based items. "Qualifications" maybe redundant. Let's see. We have: Experience: 5–7+ years in loyalty, CRM, lifecycle, integrated marketing (pref retail/e-commerce/consumer brands). Bachelor’s degree or equivalent experience. Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns. Skilled in brief writing with a track record of aligning teams around a clear vision. Highly organized with strong project management skills; ability to manage multiple priorities and timelines. Experience partnering with external agencies and managing deliverables end-to-end. We could treat first two bullets as Requirements (experience, education, demonstrated experience). Then the rest as Skills (brief writing, project management, partnering with agencies). That seems reasonable. Now Benefits: The posting includes a paragraph about benefits: "As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com. If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above." That's benefits details. Also includes vacation accrual specifics. So we can have a Benefits section with that content. Should we separate Pay and Schedule? Pay: The posting includes: "The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate." That's pay info but not specific numbers. According to instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state pay info (though vague). It says "The actual base pay offered...". That is pay info. So we should include a Pay section with that paragraph. However we must avoid filler like "commensurate with experience" etc. This is not filler; it's a statement about pay determination. So include. Schedule: The posting includes: "We believe we do our best work when we're together, which is why we're onsite four days a week." That's schedule info (onsite four days a week). So we can include Schedule section with that sentence. Now we must not include boilerplate like EEO, accommodation, etc. Also remove "Apply today!" and "Join us and inspire with every cup." Also remove "Starbucks Coffee Company is an equal opportunity employer..." etc. Also remove "If you need assistance..." etc. Also remove duplicated lines? Not seeing duplicates. Now we need to output only HTML fragment, no /, no markdown fences. We'll structure:

    About the role

    ...

    Responsibilities

    • ...
    • ...

    Requirements

    • 5–7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands.
    • Bachelor’s degree or equivalent experience.
    • Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns.

    Skills

    • Skilled in brief writing with a track record of aligning teams around a clear vision.
    • Highly organized with strong project management skills; ability to manage multiple priorities and timelines.
    • Experience partnering with external agencies and managing deliverables end-to-end.

    Benefits

    As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com. If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

    Pay

    The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

    Schedule

    We believe we do our best work when we're together, which is why we're onsite four days a week.

    Check that we haven't included any boilerplate. We removed EEO etc. Also removed "Apply today!" and "Join us and inspire with every cup." Also removed "#tobeapartner" maybe part of first line? The first line: "Now Brewing – manager, loyalty marketing! #tobeapartner". We should keep the substantive content but we can drop the hashtag as it's not substantive? It's a tagline; maybe we can keep it as part of the intro? The instruction: preserve ALL substantive information; do NOT invent or summarize

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