Manager, Loyalty

About the role

The Manager, Loyalty is responsible for the day-to-day management, execution, and optimization of Allegiant's Allways Rewards loyalty program. This role plays a critical part in delivering the program roadmap, enhancing the member experience, and driving engagement and revenue through innovative loyalty initiatives. Working cross-functionally with Product, Marketing, Digital, Technology, Finance, Customer Experience, and external partners, the Manager will lead key initiatives, monitor program performance, and help execute Allegiant's long-term vision for transforming Allways Rewards into a leading travel loyalty program. This is an exciting opportunity for a collaborative, customer-focused leader who enjoys building programs, solving complex business problems, and creating exceptional member experiences.

Visa Sponsorship Available: No

Responsibilities

• Manage the day-to-day operation and performance of the Allways Rewards loyalty program.
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability.
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to successfully deliver loyalty enhancements.
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits.
• Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth.
• Support the development and launch of new loyalty partnerships that enhance member value and drive incremental revenue.
• Manage relationships with external vendors, consultants, and loyalty partners.
• Prepare business cases, performance updates, and executive-level presentations.
• Ensure operational excellence by identifying process improvements and helping resolve customer and system issues impacting the loyalty experience.
• Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant's competitive position.
• Foster strong cross-functional relationships and serve as a subject matter expert on loyalty across the organization.
• Other duties as assigned.

Requirements

• Combination of Education and Experience will be considered.
• Must be authorized to work in the US as defined by the Immigration Act of 1986.
• Must pass a Criminal Background Check.
• Education: Bachelor’s Degree.
• Education Details: Bachelor's degree in Marketing, Business, Economics, Finance, or related field.
• Years of Experience: Minimum five (5) or more years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields.
• Experience managing cross-functional projects from concept through execution.

Skills

• Strong analytical and problem-solving skills with the ability to translate customer insights into business recommendations.
• Experience working with external vendors or strategic partners.
• Excellent written and verbal communication skills.
• Proven ability to influence stakeholders across multiple business functions.

Qualifications

• Experience with airline, travel, hospitality, retail, financial services, or subscription loyalty programs.
• Familiarity with co-brand credit card programs or partnership marketing.
• Experience working with customer analytics, loyalty platforms, or CRM systems.
• Experience leading small teams or mentoring others.
• Will lead a team of 3 analysts to be hired.

Benefits

• Full Time Benefits:
  • Profit Sharing
  • Medical/Dental/Vision/Life/Disability Insurance
  • Medical Travel Reimbursement
  • Legal, Identity and Pet Insurance
  • 401K with an employer match
  • Employee Stock Purchase Plan
  • Employee Assistance Program
  • Flight