Manager, Lifecycle Marketing (Engagement)

Responsibilities

• Lead CRM strategy and execution for go-to-market campaigns supporting new and priority content
• Develop scalable audience segmentation frameworks to match subscribers with relevant content
• Design and launch customer journeys that sustain engagement through editorial, library, and personalized content recommendations
• Partner with Content, Editorial, Product, and Analytics teams to align campaign strategies with programming priorities
• Lead multi-channel CRM campaigns across Email, Push, and In-app channels in collaboration with Creative and CRM Operations teams
• Identify opportunities to increase subscriber engagement through lifecycle marketing strategies and content sequencing
• Develop and execute testing strategies to optimize audience targeting, messaging, timing, and content merchandising
• Monitor campaign and content performance and develop optimization recommendations
• Present campaign performance, insights, and engagement metrics to stakeholders

Qualifications

• 5+ years of experience analyzing large datasets using Excel, Smartsheet, or similar tools
• 5+ years of experience with written and verbal communication, including developing and delivering presentations
• 5+ years of experience creating presentations and visual storytelling using PowerPoint or similar tools
• Strong experience building and optimizing customer journeys using CRM platforms such as Braze, Salesforce, or Adobe
• Experience launching and optimizing campaign-led go-to-market strategies for content, products, or features
• Strong understanding of audience segmentation, personalization, and lifecycle marketing strategies
• Strong analytical skills with the ability to translate data into engagement strategies
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Experience collaborating with cross-functional teams and stakeholders