Manager, Lifecycle Engagement, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the Role

As Manager, Lifecycle Engagement, you will drive organic growth by designing and executing innovative strategies that amplify and convert student and alumni passion for WGU’s mission into organic enrollment growth and loyalty. You will lead high-visibility programs including referral campaigns, ORM campaigns, student engagement initiatives, and WGU Store ecommerce campaigns, ensuring every touchpoint strengthens brand sentiment, student advocacy, referral and GEO/SEO.

Responsibilities

• Design and implement (primarily) digitally oriented campaigns to increase student and alumni engagement and participation across the student lifecycle
• Partner with internal teams to create targeted campaigns and incentives to drive key KPIs: referral, GEO/SEO, branded merch revenue
• Develop and execute referral programs that drive prospective student referrals
• Configure, maintain, and optimize the referral platform, including tracking performance and managing referral reward payouts
• Lead strategy and execution of WGU Store campaigns, ensuring alignment with brand guidelines and mission
• Manage vendor relationships, merchandise selection, and inventory for store and student welcome gift programs
• Oversee multi-million-dollar budgets related to referral awards and student welcome gift programs, ensuring effective allocation and ROI
• Partner with Analytics to understand the impact of referrals vis a vis enrollment goals and the MMM

Requirements

• Bachelor’s Degree or 5+ years of experience in Growth, SEO, Ecommerce or CRM
• 2 or more years of experience leading a team or managing people

Qualifications

• Experience designing and executing revenue driving marketing campaigns, CRM, or referral programs
• Strong budget management experience with responsibility for tracking spend and outcomes
• Ability to collaborate with diverse internal and external stakeholders and influence cross-functional initiatives
• Experience working with technology platforms, integrations, or campaign tools
• Strong prioritization ability to determine which campaigns and/or initiatives are most critical to achieve KPIs
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• Strong communication skills with the ability to lead change management efforts

Bonus Points

• Experience in higher education or mission-driven organizations
• Experience with organic growth tactics, merchandising, e-commerce
• Experience using change management frameworks such as ADKAR

Relevant professional experience may be considered in place of a degree.

Interview Process

• Introductory call
• Hiring manager interview
• Senior manager interview
• Final interview

Schedule

This is a full-time, in-office position requiring five days per week in our Salt Lake City, UT office, designed to foster the collaboration and connection that fuel our best work.

Pay

$78,200.00 - $129,000.00

Benefits

• Bonuses
• Medical, dental, vision, telehealth and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off for rest and relaxation with no need for accrual
• Flexible paid sick time with no need for accrual
• 11 paid holidays
• Up to 12 weeks of parental leave

While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.