Sr. Lifecycle Manager, Engagement

About the role

As a Sr. Lifecycle Manager, Engagement, you will play a key role in shaping the customer journey from initial acquisition through long-term engagement and conversion. Working in a fast-paced, collaborative environment, you will design and optimize lifecycle marketing strategies that create personalized, data-driven experiences across multiple channels. This role combines strategic planning, experimentation, AI-powered personalization, and cross-functional collaboration to maximize customer value and business growth. You'll have the opportunity to influence customer engagement at scale while leveraging cutting-edge marketing technology and analytics. If you enjoy blending creativity with data to build exceptional customer experiences, this is an exciting opportunity to make a meaningful impact.

Accountabilities

• Develop and execute the strategic roadmap for customer acquisition and onboarding experiences, optimizing both on-site and off-site engagement opportunities.
• Lead the design, implementation, and continuous improvement of automated lifecycle programs, including welcome journeys, lead conversion campaigns, and cart or browse abandonment flows.
• Identify new engagement opportunities throughout the customer lifecycle to improve conversion, retention, and customer satisfaction.
• Drive personalization initiatives using zero-party data, AI-powered segmentation, predictive modeling, and gamification techniques to deliver highly relevant customer experiences.
• Partner closely with teams across digital experience, merchandising, paid media, brand marketing, product management, and customer loyalty to ensure seamless customer journeys.
• Monitor campaign performance, deliverability, database health, compliance, and customer engagement metrics while maintaining high standards for data quality and governance.
• Establish a rigorous testing framework through A/B and multivariate experiments to continuously optimize campaign performance and achieve key business objectives.

Requirements

• 6+ years of experience in Lifecycle Marketing, CRM, Growth Marketing, or a related discipline within a fast-paced B2C e-commerce or direct-to-consumer environment.
• Demonstrated success building strategic lifecycle marketing roadmaps that deliver measurable customer acquisition, engagement, and revenue growth.
• Strong expertise with customer engagement platforms such as Klaviyo, Bloomreach, Iterable, or similar marketing automation technologies.
• Experience collaborating with data science teams to implement AI and machine learning solutions, including predictive models and recommendation systems.
• Advanced analytical skills with deep knowledge of A/B testing methodologies, campaign optimization, and marketing performance analysis; SQL proficiency is considered an advantage.
• Solid understanding of email and SMS marketing regulations, including GDPR, CCPA, TCPA, and industry best practices.
• Excellent communication, collaboration, organization, and project management skills, with a proactive mindset and strong attention to detail.

Benefits

• Competitive salary of $115,000 - $125,000 depending on experience.
• Fully remote position within the United States.
• Comprehensive medical, dental, and vision insurance.
• Paid vacation, paid time off, sick leave, and company holidays.
• Short-term and long-term disability coverage and life insurance.
• 401(k) retirement savings plan.
• Flexible Spending Accounts (FSA) and Employee Assistance Program.
• Home office and internet stipends to support remote work.
• Company-issued computer and employee product discounts.
• Complimentary products upon joining and annual work anniversary gifts.
• Collaborative, innovative work environment with opportunities for professional growth and cross-functional collaboration.
• Regular team-building activities and a strong culture focused on creativity and continuous improvement.