Lifecycle Marketing & Customer Engagement Manager

About Arlo

At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry.

What You'll Do

• Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation
• Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption
• Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs
• Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades
• Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications
• Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience
• Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations
• Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing
• Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey

What You Bring

• 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing
• Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy
• Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)
• Experience with marketing automation platforms like Klaviyo (or similar tools)
• Proven understanding of customer engagement strategies, segmentation, and personalization
• Excellent cross-functional collaboration and communication skills

Why Join Us

You’ll play a key role in defining how we engage with our customers every day. This is an opportunity to create meaningful, personalized experiences that build loyalty, strengthen relationships, and drive long-term growth. The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between USD$110,000-140,000/year. However, base pay offered may vary depending on multiple factors, including role, job-related knowledge, skills, relevant education and experience.