Lifecycle Marketing Manager

About the role

The Lifecycle Marketing Manager develops and executes communication strategies that drive engagement, retention, and growth for myDinova Rewards, our restaurant loyalty program for business diners. This role owns the voice of the myDinova brand across email and push notification channels, creating compelling content and personalized experiences that help our users earn more rewards and get the most value from dining at company-preferred restaurants.

Responsibilities

• Develop and execute email and push notification strategies across the customer lifecycle
• Write engaging copy that drives customer action and reinforces the value of myDinova Rewards
• Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation
• Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation
• Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels
• Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution
• Analyze campaign performance data to identify trends, insights, and optimization opportunities
• Design and implement A/B testing strategies to improve engagement and point redemption
• Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions
• Work cross-functionally with product and technology teams to align messaging with new features and capabilities

Requirements

• Experience with marketing automation platforms required (SFMC or Braze a plus)
• Experience with loyalty programs required; hospitality/dining industry experience is a plus
• Strong copywriting skills with ability to craft compelling, personalized messaging
• Deep understanding of customer lifecycle stages and segmentation strategies
• Analytical mindset with ability to translate data into actionable insights
• Brand development experience with consistent execution across channels
• Excellent communication and cross-departmental collaboration skills

Qualifications

• Bachelor’s degree in a related field
• 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management