Lifecycle Marketing Manager

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next.

About The Team

The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting. We're early in building a true channel team. With that comes real ownership and real influence over how this motion gets built. You won't be inheriting a mature engine, you'll be defining it.

Responsibilities

• Own the lifecycle marketing program from lead capture through demo booked: nurture sequencing, segmentation logic, and revenue tracking
• Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
• Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
• Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
• Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust
• Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline
• Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals
• Work with the Marketing Ops team to bring clarity to tool ownership and use cases, particularly across HubSpot and any overlapping systems

Requirements

• 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
• Hands-on experience building in HubSpot (or a comparable MAP- Marketo) — segmentation, workflows, sequences, reporting
• Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
• Comfortable navigating a stack that's still being defined — you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
• Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
• Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
• Analytical mindset, you measure what you build, and you use data to iterate

Bonus Points

• Experience building lifecycle programs at a product-led growth company
• Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
• Familiarity with Qualified or similar handraiser/chat tools
• Experience working alongside or standing up a Marketing Ops function from early stages

Pay

The total target cash compensation (TTCC) range for this role is $128,500 - $173,500 USD. This includes base compensation and variable compensation in the form of either a company bonus or commissions. Individual pay is determined by experience, job-related skills, qualifications, and other factors. Our salary ranges are benchmarked to the SF Bay Area Technology data and refreshed twice a year.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break (US only)

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.