Manager - Learning Content -
About the Role
Responsible for managing the instructional design and implementation of digital learning content across GMR Group. This role ensures the creation, curation, and deployment of high-quality, engaging, and impactful learning experiences in alignment with organizational goals and the content strategy defined by the Lead – Learning Content. Reports to the Head - Learning Tech.
Responsibilities
- Content & Learning:
- Translate digital content into effective learning applications, ensuring relevance and context.
- Build engaging learning experiences through structured journeys, pathways, and multimodal content.
- Drive learner engagement through content on technology platforms.
- Conduct content diagnostics to assess effectiveness and identify improvement areas.
- Maintain familiarity with content structures and ensure logical flow.
- Manage content inventory, identify gaps, and implement corrective actions.
- Maintain market understanding of content platforms, pricing, specialization, and vendor relationships.
- Content Design and Development:
- Use content development tools and apply advanced instructional design methodologies (ADDIE, SCORM, etc.).
- Ensure high standards in design and visualization of learning assets.
- Oversee the development of digital, blended, and instructor-led content.
- Work closely with subject matter experts (SMEs), L&D partners, and business stakeholders to gather inputs and validate content.
- Translate subject matter input into structured learning content using ID models.
- Create engaging instructional materials such as storyboards, scripts, facilitator guides, job aids, and e-learning modules.
- Implement SEO best practices for all digital content.
- Content Curation:
- Curate content using global tools and best practices.
- Evaluate and select third-party content for integration.
- Maintain relationships with content vendors and partners.
- Program Strategy & Design:
- Define learning objectives aligned with business priorities.
- Conduct needs analysis and skill gap assessments.
- Develop and refine content strategy in collaboration with leadership.
- Create and maintain a content calendar aligned with business priorities.
- Stakeholder Management:
- Engage with business leaders, SMEs, and vendors.
- Communicate program goals and progress.
- Program Execution:
- Manage end-to-end lifecycle: design, delivery, evaluation.
- Oversee vendor contracts and budgets.
- Ensure compliance with learning standards and policies.
- Change Management:
- Lead adoption of new content formats, technologies, and methodologies.
- Develop stakeholder communications and training for new initiatives.
- Measurement & Continuous Improvement:
- Track learner engagement and completion.
- Analyze program effectiveness, engagement, and ROI.
- Implement feedback-driven improvements.
- Support the adoption of new technologies and methodologies in digital learning.
- Technology & Innovation:
- Leverage LMS, analytics tools, and emerging tech.
- Implement at least one AI-backed tool per year.
Key Performance Indicators (KPIs)
- Learner engagement scores
- Content effectiveness metrics
- Timely identification and closure of content gaps
- Market benchmarking reports
- Stakeholder satisfaction scores
- Program completion rates
- Budget variance
- Compliance rates
- Adoption rates for new technologies
- Improvement in learner assessment scores
Qualifications
- Bachelor’s or Master’s Degree in Instructional Design, Education, Human Resources, or a related field.
- Relevant certifications in Instructional Design preferred.
- Additional certification in Learning Technologies or Project Management is a plus.
Experience
- 12+ years of experience in learning content management, instructional design, or digital learning.
- Experience with Learning Management Systems (LMS), Learning Experience Platforms (LXP), and digital content ecosystems.
Competencies
- Capability Building
- Entrepreneurship
- Execution & Results
- Networking
- Personal Effectiveness
- Planning & Decision Making
- Problem Solving & Analytical Thinking
- Social Awareness
- Stakeholder Focus
- Strategic Orientation
- Teamwork & Interpersonal Influence
External Interactions: Vendors, Service providers, Suppliers, External consultants/agencies, Professional networks
Internal Interactions: BHRs, SHROs, CEO BIs, Department Heads, Sector L&D teams
Financial Dimensions: Manages content-related budgets and vendor contracts in alignment with the Approved Operating Plan (AOP), ensuring optimal allocation and cost efficiency.
Other Dimensions: Standardize and maintain learning operations, coordinate end-to-end content logistics, track and report content and learning metrics.