Manager, Lead Generating Events

Role Summary

MDVIP is seeking an experienced and strategic Manager, Lead Generating Events to join our Event Marketing team in Boca Raton, FL. Reporting to the Director of Event Marketing, this role owns MDVIP's portfolio of 10-20 lead-generating events per month. You will partner closely with the Sales team to identify target markets, then determine the right experience for each one — from an intimate dinner in a private dining room to premium access to a concert, food and wine festival, or other high-interest local experience. You will manage these events end to end, including venue selection and booking, budget management, attendance and KPI tracking, and reporting results to sales and executive leadership. This role also plays a part in identifying and managing MDVIP's presence at larger patient-facing events and tradeshows and supports the MDVIP National Meeting alongside the broader events team.

Key Responsibilities

• Partner with the Sales team to identify target markets and determine the right type of experience — from private dinners to premium or ticketed experiences such as concerts or food and wine festivals — for MDVIP's portfolio of 10-15 lead-generating events per month.
• Source, negotiate, and book venues, vendors, and experiences within budget.
• Track and manage event budgets across a high-volume, multi-market portfolio.
• Track attendance, KPIs, and event performance data, and report results to sales and executive leadership.
• Maintain accurate event and attendee data in Salesforce.
• Identify strategic opportunities for MDVIP's presence at larger patient-facing events and tradeshows, and manage those efforts with support from event staff.
• Support the MDVIP National Meeting, held every two-to-three years, as part of the broader events team.
• Understand the markets and demographics of MDVIP's physician and patient audiences to select experiences that create genuine appeal and drive attendance.
• Manage multiple concurrent events and competing deadlines with strong organizational rigor.
• Build and maintain relationships with venues, vendors, and event partners across multiple markets.
• Partner with sales leadership to align event strategy with lead-generation and pipeline goals.

Key Competencies

• Strong project and portfolio management skills, with the ability to juggle multiple events and deadlines simultaneously.
• Sound judgment in matching event type and experience to the local market and audience.
• Budget management and financial accountability.
• Data-driven mindset, with the ability to track KPIs and translate results into actionable reporting.
• Proficiency with Salesforce and Cvent, or comparable CRM and event registration platforms.
• Strong vendor negotiation and relationship management skills.
• Creative and resourceful in curating distinctive, on-brand event experiences.

Requirements

• Required Qualifications:
• Bachelor’s degree.
• 5-7 years of event management experience, including independently managing a portfolio of events.
• Demonstrated experience managing event budgets, vendors, and timelines.
• Excellent communication skills, with the ability to present results to sales teams and executive leadership.
• Proficiency with Salesforce and Cvent, or similar CRM and event registration platforms.
• Strong organizational skills, with the ability to manage multiple priorities under tight deadlines.
• PREFERRED QUALIFICATIONS:
• Experience planning events for medical groups, healthcare organizations, or physician audiences.
• Familiarity with tradeshow planning and management.
• Understanding of the patient and physician experience, and what drives audience engagement and attendance.