Manager, Key Accounts

Job Responsibilities

• Maintains key accounts by effectively communicating marketing plans, developing and maintaining relationships with key influencers of purchasing in multi-unit accounts, presenting new products, executing on promotional events where appropriate, and conducting business reviews as prescribed by management.
• Lead development of annual plans for key accounts that state agreed brand and consumer strategies and ensure the delivery of business goals.
• Educates account staff on priority brands by administering instructional staff training seminars and business/category insights where appropriate.
• Manage and evaluate all promotional spending by account priority with regards to performance and implement corrective business building actions.
• Aid in the development of account specific presentations as well as goals for volume, profit, distribution, and merchandising promotion execution.
• Proactively participate in strategy briefing sessions while continuously providing feedback on program executions, effectiveness and generating problem solving ideas where applicable.
• Drive volume and profit growth of multi-unit accounts.
• Obtain and communicate updated market competitive information.
• Understands company pricing and product programming information on a monthly basis by reviewing and maintaining accurate and up to date records.
• Understands competitive pricing and product programming by reviewing pricing schedules and surveying accounts.
• Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey, executing follow-ups, and scheduling Sales Representatives if appropriate.
• Establish and present merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
• Produces POS including, but not limited to, signage and wine and cocktail lists by leveraging BBG Digital Capabilities.
• Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
• Assists event-marketing manager by helping to organize, solicit, and execute events and brand promotions to maximize brand visibility.

Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 5 years’ experience in sales
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment