Manager, Integrated Marketing Campaigns

About the role

Fluence is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. The Manager, Integrated Marketing Campaigns is responsible for helping build, manage, and optimize integrated B2B marketing campaigns across Fluence’s global marketing function.

This role translates business priorities, ABX strategy, product and segment messaging, and market needs into clear campaign plans, executable motions, and repeatable activation frameworks that support growth across regions. The role sits within the Global Marketing organization and partners closely with Portfolio Marketing, Markets, Corporate Communications, RevOps, Sales / BDR teams, and agencies.

Responsibilities

• Support the development of integrated campaign strategies, objectives, target audiences, messaging priorities, channel mix, sequencing, and success definitions.
• Translate global marketing priorities, ABX plays, segment narratives, launches, and thought leadership themes into campaign plans that are clear, structured, and executable.
• Develop or support campaign briefs and program definitions, including business objective, audience, funnel stage, content requirements, activation plan, timeline, ownership, and KPIs.
• Lead the end-to-end coordination of assigned integrated campaigns and programs, managing campaign calendars, milestones, dependencies, stakeholder reviews, action trackers, and launch readiness checklists.
• Coordinate campaign execution across digital, paid media, lifecycle / nurture, web, content, partner, and account-based motions.
• Support campaign- and program-level processes, including intake, prioritization, classification, planning, review, approval, activation, measurement, and retrospectives.
• Document and improve the campaign development process to make it repeatable, scalable, and easy for global and market teams to follow.
• Create templates, playbooks, campaign kits, readiness guidance, and “how-to” materials to help markets activate global campaigns efficiently.
• Collect market feedback, sales input, and campaign learnings to improve future campaign strategy, content, targeting, and activation quality.
• Create campaign measurement plans and performance readouts that connect activity to impact, including account engagement, leads / MQAs, pipeline influence, and optimization opportunities.

Requirements

• 5–8+ years of experience in integrated marketing, campaign management, demand generation, lifecycle marketing, ABM / ABX, or related B2B marketing roles.
• Experience developing campaign briefs, campaign plans, nurture programs, playbooks, activation calendars, and launch readiness materials.
• Experience managing multi-channel B2B campaigns across digital, paid media, email / nurture, content, events, and account-based motions.
• Strong project management and stakeholder management skills, with the ability to manage timelines, dependencies, reviews, and deliverables across matrixed teams.
• Strong working familiarity with Salesforce and CRM concepts, plus marketing automation or campaign activation platforms.
• Excellent written and verbal communication skills, with the ability to simplify complex inputs into clear campaign direction and actionable next steps.

Preferred Qualifications

• Experience in energy, infrastructure, industrial technology, SaaS, clean tech, or other complex B2B markets with long sales cycles and multi-stakeholder buying groups.
• Experience supporting global-to-regional marketing operating models, including campaign localization, sales alignment, and market feedback loops.
• Familiarity with campaign taxonomy, lifecycle stages, campaign hierarchy, lead / account handoffs, attribution, and dashboard requirements.
• Experience working with agencies or external partners for creative development, paid activation, ABX orchestration, content production, localization, or campaign execution.

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

We believe every voice matters, and we encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success.

We are committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them.

We are committed to creating the impossible, pushing boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all.

We are all in for growth, with teams that are relentlessly focused on identifying and seizing opportunities that propel us forward.