Manager, Integrated Marketing

Samsung Electronics America · Plano, TX · Yesterday

Marketing$100/hrFull-time

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. For over four decades, Samsung has driven innovation, economic growth, and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services, and AI technology, we create smarter, sustainable, and more connected experiences that empower people to live better.

About the role

This role manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products, and solutions. Responsibilities include developing and executing full campaign plans, performance tracking, and reporting functions. This position is not eligible for immigration sponsorship.

Responsibilities

Manage execution of marketing programs to support vertical, product, and solution goals.
Partner with the direct sales team, vertical leads, and product leads to:
- Identify priority markets and customer segments.
- Understand the addressable market opportunity with market share potential for products and solutions.
- Develop marketing and sales strategies, campaigns, and enablement plans to drive Samsung revenue and market share growth.
Manage campaigns, events/tradeshows, programs, and materials for specific customer market channels.
Collaborate with Channel marketing and sales to ensure brand consistency and alignment to the calendar.
Provide advertising, promotional materials, and product information by working with agencies and internal creative teams.
Present marketing analysis to leaders and assist in developing marketing strategy.
Manage the budget from approval to performance tracking with appropriate ROI metrics.
Perform other duties as assigned.

Requirements

A minimum of 6 years of experience in go-to-market planning and integrated marketing.
Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams.
Ability to negotiate and influence customer leadership, directors, and managers to accept and approve plans and project recommendations.
Ability to plan, organize, and prioritize multiple strategic programs and simultaneous performance objectives, cascading them to team members.
Experience working with cross-functional teams to achieve customer-contracted objectives and specific team goals within established timelines.

Skills

Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
Results-oriented; capable of significantly increasing business unit performance and formulating strategic business decisions.
Ability to listen to customers and articulate their needs internally.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including: