Manager, Integrated B2B Marketing

About the role

Consumer Reports’ B2B integrated marketing team is expanding how it brings trusted expertise to businesses through data, insights, licensing, and strategic partnerships. The Manager, Integrated B2B Marketing reports to the Director, Integrated B2B Marketing and serves as the primary marketing partner for Consumer Reports Data Intelligence (CRDI), leading marketing initiatives that support the growth of the automotive data and intelligence business while contributing to broader integrated marketing efforts—including thought leadership, events, executive visibility, digital marketing, and storytelling across commercial lines. This role balances strategy with execution, builds new capabilities, thrives in a collaborative environment, and is hybrid with regular in‑person collaboration, planning sessions, customer meetings, industry conferences, and team gatherings; candidates should be within commuting distance of New York City and able to travel to the office as needed.

Responsibilities

• Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market.
• Develop integrated marketing plans that support business and revenue objectives.
• Create presentations, sales collateral, customer communications, and marketing assets.
• Develop email campaigns, newsletters, and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan and execute webinars, workshops, customer events, and conference marketing.
• Develop organic marketing initiatives that increase awareness and engagement.
• Support paid marketing initiatives when appropriate.
• Coordinate marketing initiatives from concept through execution.
• Measure campaign performance and recommend opportunities for optimization.
• Identify new opportunities to strengthen the market position of Consumer Reports Data Intelligence products.
• Partner with the Director, Integrated B2B Marketing to grow Consumer Reports' B2B marketing capabilities and strengthen our presence across multiple business lines.
• Develop thought leadership content that showcases Consumer Reports' expertise.
• Help shape LinkedIn strategy, editorial planning, and executive visibility.