Manager, B2B Marketing

About the role

The Manager, B2B Marketing plays a key role in developing and executing data-driven marketing programs that drive audience engagement and business growth. Partnering closely with cross-functional teams, this role supports the planning, execution, and optimization of integrated marketing campaigns.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across email, web, social, and other digital channels to drive audience engagement and business growth
• Manage campaign execution within marketing automation and CRM platforms, including audience segmentation, landing pages, campaign workflows, and performance measurement
• Identify content opportunities and collaborate with internal teams to develop and activate content that supports marketing strategies, campaigns, and business objectives
• Support the development and execution of web and creative initiatives, partnering with internal teams to update digital experiences and marketing assets that support campaign objectives
• Monitor, analyze, and optimize campaign, engagement, and funnel performance, using data-driven insights and testing to improve results
• Own the execution of marketing initiatives from planning through launch, managing timelines, deliverables, and cross-functional coordination to ensure successful outcomes
• Support marketing initiatives across business units and affiliated brands to meet evolving business needs

Requirements

• 4–6 years of experience in B2B marketing, campaign marketing, or a related marketing discipline
• Bachelor’s or Master’s degree in Marketing, Marketing Communications, Business, or a related field preferred
• Experience developing and executing multi-channel marketing campaigns that drive engagement and business results
• Experience using marketing automation and CRM platforms (e.g., Pardot/MCAE and Salesforce) to build, execute, and measure marketing campaigns
• Experience managing audience segmentation, campaign execution, and marketing performance reporting
• Experience supporting website and landing page updates using platforms such as WordPress, with basic HTML knowledge and familiarity with visual content creation tools, including Adobe Creative Suite, Canva, or similar platforms
• Strong understanding of digital marketing channels, campaign measurement, and optimization best practices
• Experience collaborating on content development and campaign activation across multiple channels
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Experience managing multiple projects, timelines, and stakeholders simultaneously
• Experience in the ticketing, live events, entertainment, technology, or SaaS industries is a plus!

Qualifications

• Excellent written communication skills and strong attention to detail
• Comfortable owning work end to end and managing priorities in a fast-paced environment
• Ability to collaborate effectively across teams and navigate ambiguity
• Proactive, solutions-oriented mindset with a hands-on approach to execution
• Curiosity and willingness to learn new tools, platforms, and processes
• Professional, collaborative, and team-first attitude
• Ability to lead programs through organization, influence, and accountability

Skills

• Experience in the ticketing, live events, entertainment, technology, or SaaS industries is a plus!

Benefits & Perks

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
• LIFE AT TICKETMASTER: Passionate about live entertainment like we are, and dedicated to helping millions of fans experience it

Pay

$84,000.00 USD - $105,000.00 USD

Schedule

Permanent, 40 hours per week