Manager, Insights, Data & Intelligence

About the role

The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. Due to our expanding client roster and scopes, Burson is seeking to hire a group of Managers to join our best-in-class Business Insights, Data & Intelligence (BIDI) team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google. This role requires a balance of analytical rigor, strategic thinking, AI fluency, and client leadership.

Responsibilities

• Aid in the development of strategic insights that inform communications, marketing, and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Proactively dive into data to inform and steer critical decision-making, as well as work with complex datasets to aggregate, ingest, and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a way that makes sense for each brand.
• Maintain and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets, and baselines.
• Identify trends, cultural signals, and audience behaviors.
• Oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms, ensuring data integrity and methodological rigor.
• Apply AI capabilities to enhance insight generation, trend detection, and forecasting while helping to evolve Burson’s AI-enabled analytics and intelligence approaches.
• Provide easy-to-understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content.

Requirements

• 4-5+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
• Strong background in social media analytics and social listening.
• Proficient understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
• Experience with generative AI models and integrating AI into operational workflows.
• Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
• Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
• Excellent storytelling and presentation skills.
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
• Keen eye for data trends and the ability to investigate and extract insights and stories.
• Excellent written and verbal communications skills.

Qualifications

• Master’s degree in a relevant field (e.g., data science, statistics, communications, marketing).
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Knowledge of SQL and other database management systems.
• Experience with data analysis software such as R, Python, or SAS.
• Experience with data wrangling and cleaning techniques.
• Experience with data storytelling and creating compelling visualizations.

Skills

• Data analysis and interpretation.
• Strategic thinking and problem-solving.
• Client relationship management.
• Project management and organizational skills.
• Technical proficiency with data tools and platforms.
• Communication and presentation skills.
• Attention to detail and ability to manage multiple tasks simultaneously.

Benefits

Burson offers a competitive benefits package, including:

• Health insurance options.
• Paid time off.
• Flexible work arrangements.
• Professional development opportunities.
• Mentorship programs.
• Inclusive company culture.
• Employee discounts.

Pay

The base salary for this position at the time of this posting may range between: $50,000—$105,000 USD.

Schedule

This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates. Relocation assistance will be available for candidates open to relocating to Atlanta.